Customer Marketing Manager - On Trade Wholesale (Secondment)

Diageo was created in 1997 but its business is built on the principles and foundations laid years before by giants of the industry - Arthur Guinness, John Walker, Elizabeth Cumming and many more. Today, Diageo is a world class leader in beverage alcohol, producing an outstanding collection of over 200 brands and owning the top two largest spirit brands in the world, Johnnie Walker and Smirnoff, and 20 of the world's top 100 spirit brands. Its portfolio also includes Cîroc, Ketel One, Tanqueray, Chase, Haig Club, Captain Morgan, Baileys and Guinness.

Diageo has built a strong platform for growth - through investment in its own brands, and by acquisition to broaden the geographical footprint and category depth and range. The company's strong local business units are well-positioned to win in increasingly competitive and fast-paced environments. Diageo's portfolio is well-diversified across price-tiers, enabling it to participate where consumer opportunity is greatest, and to capture shifts in consumer preference.

Diageo's culture is built and maintained by the five values that underpin its business and guide how Diageo works. At Diageo, employees are passionate about its customers and consumers and want to be the best. They give each other the freedom to succeed and value each other. Employees work hard so they can be proud of what they do and how they do it. While Diageo moves at pace, constantly evolving and improving, its values remain consistent. Diageo wants that employees live these values every day, everywhere so that Diageo can be proud of what they do and be the best that they can be.

More about Diageo is available at its web site: https://www.diageo.com/

About the Function

Our Sales team love building relationships, connecting with customers to sell our much-loved brands in new and vibrant markets where they can thrive. They help sell our iconic brands across 180 countries every year.

We're operating across different markets, channels, and areas of expertise. Using your curiosity and passion, you'll make the most of consumer insight and digital platforms, reaching new customers, markets, and celebrations to help us achieve our growth potential. We'll support your learning and growth as you develop your career with us and work with people across our business to realise your fullest potential.

ROLE DIMENSIONS

Diageo invest significantly in brand building and we partner with our customers to influence at the point of purchase for both consumers, but also for businesses who go on to sell our products. Most shoppers and consumers buy from a repertoire of brands and their behaviour can be easily influenced by what they see or don't see at the point of purchase. It is the role of the Customer Marketing team to work closely with our commercial teams to understand the needs of shoppers and customers and then collaborate with the shopper marketing team to create the programmes and tools that guarantee amazing execution of our brands at the point of purchase. The Customer Marketing team also work directly with our activation agencies to project manage perfect execution of the commercial calendar. In some cases, this will involve tailoring and adapting our programmes and tools to meet the specific needs of strategically important customers to enable them to differentiate their offer.

As a Customer Marketing Manager for the Wholesale channel, you will sit right at the heart of business, working collaboratively with our Wholesale commercial teams as well as our route to market partners. This will involve ensuring that the commercial teams have access to all the insight, growth drivers, agencies and tools they need to deliver brilliant execution of our commercial plan. You will also have direct responsibility for A&P management in the Wholesale channel, as well full ownership of execution tracking for your customers.

Top Accountabilities

• Inspire your channel & customers with forward-thinking brand plans & solutions to unlock brilliant execution of business priorities - this is customer facing role
• Own your channel budget and manage of A&P forecasting & actualising for your channel in line with our brand priorities
• Own the execution tracking for your channel - develop & manage the Customer Marketing scorecard to track execution end to end & to provide visibility of the plan within your channel vs. the commercial plan
• Be the voice of your channel within the commercial planning process and collate opportunities and risks/ find solutions against implementing the commercial plan
• Build a 30-60-90 rolling activation plan for your priority brands & channel
• Project manage the implementation of all the key platforms & activations within your channel alignment
• Develop and implement visibility toolkits that make our brands show up brilliantly to customers & consumers
• Own the delivery of technical specifications and agency management, ensuring we deliver on time every time to our customers.
• Ensure customer commitment/nominations are secured within agreed lead times.

• Conduct M&E activity to ensure we are constantly improving our plans.

Ideal experiences / Qualifications / capabilities

• Internal or external experience as Sales or Marketing Executive equivalent (+3 years, including On Trade experience)
• Experience of working with Wholesale customers preferred
• Project Management, Analytical and core selling skills
• Time management & prioritisation skills
• Can build powerful relationships and work collaboratively within a team
• Problem solver & solution-based teammate who can deal with ambiguity & adapt quickly
• Passionate about brands and the industry
• Track record of curiosity and desire to create change
• High resilience & positive attitude - able to build powerful relationships and work collaboratively within a team cross-functionally
• High attention to detail and track record of brilliant execution

DIAGEO LEADERSHIP STANDARDS

Win through Execution

• Sets and pursues direction without guidance and takes a wide view of their accountabilities
• High energy and ambition to achieve successful outcomes and high standards
• Balances analysis and execution and adjusts thinking in the face of new information
• Actively spots opportunities or issues and identifies which are urgent and important
• Generates a range of workable solutions, decides what should be done and takes action

Shape the Future

• Sees the big picture and possibility from multiple angles and through a creative lens
• Frames issues in a way that creates clarity and incorporates others' best thinking
• Accurately digests large amounts of information and breaks down complex problems thoroughly
• Challenges themselves and others to take on new or unfamiliar tasks and ways of working

Inspire through Purpose

• Finds broader meaning in their work and aspires to make a significant difference
• Reads their environment and understands how culture and context influences people's perspectives
• Is actively aware of the impact they have on others and tunes in to the needs of individuals around them
• Communicates in a compelling, persuasive and impactful way
• Draws on a variety of influencing styles to engage different audiences

Invest in Talent

• Displays confidence in their ability to meet challenges and succeed
• Maintains belief and optimism and bounces back quickly from setbacks or failures
• Demonstrates a realistic and thoughtful awareness of their own capabilities
• Proactively seeks feedback and development for growth and takes action

Flexible Working Statement: Flexibility is key to our success. From part-time and compressed hours to different locations, our people work flexibly in ways to suit them. Talk to us about what flexibility means to you so that you're supported from day one.

Rewards & Benefits Statement: We recognise and value performance, offering our people a highly competitive Rewards and Benefits package including:

Diversity statement: Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.

We embrace diversity in the broadest possible sense. This means that you'll be welcomed and celebrated for who you are just by being you. You'll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, approaches and more.

Ourambitionistocreatethebestperforming,mosttrustedandrespectedconsumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.]]>