Customer Marketing Manager

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Description

We are looking for a passionate Customer Marketing Manager to support strategic customer engagement initiatives across the EMEA. Reporting to the EMEA Marketing Director, you will play a key role in driving customer engagement, growth, retention, and advocacy efforts that align directly with the company's top priorities.

About monday.com

monday.com is one of the fastest-growing SaaS companies in the world, which means our employees have the opportunity to grow with us. We embrace and encourage initiative, innovation, and accountability at all levels - to fuel the company's continued success.

#LI-DNI

About The Role

Customer Engagement & Retention:

• Develop and implement customer marketing programs and campaigns to increase customer engagement and retention.
• Create and manage customer communications, including newsletters, webinars, and events, to provide ongoing value and education.
• Analyze customer data and feedback to identify opportunities for improving customer experience and satisfaction.
• Use customer data to identify expansion opportunities for select accounts or portfolios.
• Run account based marketing events and campaigns for High Potential customers.

Customer Advocacy:

• Build and nurture a community of brand advocates and leverage their stories to create compelling case studies, testimonials, and referrals.
• Coordinate customer reference activities, including speaking opportunities, video testimonials, and written case studies.
• Develop and manage a customer advocacy program to incentivize and reward active participation.

Content & Campaign Management:

• Collaborate with the content team to create targeted marketing materials, such as whitepapers, eBooks, and guides, that address customer pain points and highlight product benefits.
• Plan and execute multi-channel marketing campaigns that drive product adoption and feature utilization.
• Monitor and report on the performance of customer marketing initiatives, using data to refine and optimize strategies.

Cross-functional Collaboration:

• Work closely with the product team to understand upcoming features and ensure customers are informed and excited about new releases.
• Partner with the sales and customer success teams to develop tailored marketing strategies that support their efforts and drive customer growth.
• Align with the global marketing team to ensure consistency in messaging and branding.

Requirements

• 4+ years of experience in customer marketing within a B2B SaaS organization.
• Experience using Salesforce, HubSpot, Salesloft and B2B MarTech solutions.
• Proven track record of developing and executing successful customer marketing programs and campaigns.
• Strong understanding of customer journey mapping and lifecycle marketing.
• Excellent written and verbal communication skills, with the ability to craft compelling messages for various audiences.
• Data-driven mindset with the ability to analyze metrics and derive actionable insights.
• Ability to work effectively in a fast-paced, dynamic environment and manage multiple priorities.
• Strong interpersonal skills and the ability to build relationships with customers and cross-functional teams.

Why Monday.com?

• Opportunity to join a well-funded, proven company with big ambitions.
• Competitive salary and benefits package, bonus potential, and eligibility to take part in the company equity incentive program.
• An amazing company culture that values transparency and collaboration while never forgetting to have fun while we work!
• Fully dedicated learning and development team that provides opportunities for our employees to hone and gain new skills.
• Award-winning work environment - named a "Best Place to Work" by BuiltIn as well as "Great Place To Work" certified.
• We foster diversity, inclusion, and belonging through our Employee Resource Groups in addition to providing access to resources and education to support our team, facilitate conversations, and encourage understanding.
• A global work environment with employees in Tel Aviv, New York, San Francisco, Denver, London, Kiev, Sydney, São Paulo, and Tokyo.

Application Instructions:

Please include a portfolio/writing sample with your application. Note this is a hybrid position of 3 days/week in our London office.

Join us at Monday.com and help us build the future of work, one satisfied customer at a time!