Customer Marketing Director

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Job Description

The Sun is the biggest news brand in the UK, publishing hundreds of stories a day and reaching over 170m unique users digitally every month. Its exclusives set the news agenda and its campaigns have changed the lives of many. Delivering news, entertainment, and sports coverage to millions of readers every day. With a rich history spanning decades, we are dedicated to providing accurate, insightful, and engaging content across print and digital platforms.

The Sun has a mass-market audience and aims to appeal to a diverse audience in the UK and beyond.

Your team: This role sits within The Sun Customer Revenue Team. Whilst physical newspapers are still a key part of our business, driving digital subscriptions and audiences will be the key to future success. The customer is at the heart of everything we do and we are committed to creating long term loyal customers through driving engagement, improving customer experience and creating enhanced products that meet our customers evolving needs.

Your role: As the Customer Marketing Director, you will be responsible for leading and executing our marketing strategy with a key focus on driving customer loyalty and revenue. This role will be responsible for identifying customer growth opportunities, driving customer acquisition, and maximising brand presence through innovative and performance-driven marketing initiatives. This role requires an innovative and strategic thinker to implement strategies to drive customer acquisition, retention and engagement.

Day to day you will:

• Lead, and inspire the marketing and CRM team. Creating a culture of collaboration and innovation.
• Lead the customer lifecycle across our products. Implement and execute strategies to increase loyalty and engagement and reduce churn.
• Develop and execute a robust, data-driven marketing strategy that aligns with business growth goals.

• Set clear goals and key performance indicators (KPIs) for all marketing functions, ensuring alignment with the broader company objectives.
• Work closely with the Data Director on The Sun to implement sophisticated analytics and tracking across digital channels to ensure transparency in performance and make data-driven decisions for optimisation.
• Identify opportunities for growth, with particular focus on market penetration strategies, customer segmentation and pricing strategies.
• Analyse CRM data to inform strategy, measure success, and identify areas for improvement.
• Manage the marketing budget ensuring effective allocation of resources to deliver against business objectives.
• Act as a spokesperson for the company, representing The Sun at industry events when required.

What we're looking for from you:

• An outstanding collaborator who is able to work across multiple departments.
• Strong leadership and team management skills, with the ability to inspire and motivate a multi-disciplinary team
• Strong customer focus with expertise in managing the customer lifecycle.
• Digital marketing expert with experience of PPC and SEO
• Experience in a subscription or a membership business is essential.
• A data-driven approach with experience in using analytics tools to measure and optimise campaign performance.
• Experience in creating and utilising detailed personas from both 2P and 1P data for targeted marketing and communication purposes.
• Keen interest in the media/news sector and strong empathy with the journalism mission.

We are News UK: One of the leading media businesses in the UK and Ireland. Our newsbrands include The Times, The Sunday Times, The Sun, The Sun on Sunday and The TLS. Our national broadcast brands include talkSPORT, Times Radio, Talk and Virgin Radio UK, and we have market-leading local radio stations across Ireland. Our world-famous brands provide news, analysis, opinion and entertainment to almost 40 million people each month. Spanning print and pixel, audio and video, events and experiences, our multiplatform brands are home to a plurality of opinion, representing the diverse communities we serve. News UK is wholly owned by News Corp.

Life at News

Driven by passion, guided by principles and acting with purpose. We represent, reflect and reach the nation, telling the stories that matter. We inform our audiences so that they can make decisions based on trusted information.

To do this, we believe our employees must represent different backgrounds, perspectives and experiences. We strive to maximise and encourage every individual's potential and ensure everyone feels valued. We support this through our Diversity, Equity and Inclusion Strategy, which focuses on three main priorities - attracting talent from a wider, more representative pool, developing equity programmes to drive better representation in our leadership, and ensuring diversity and inclusivity in our workforce as well as the journalism and content we produce. We also currently have 12 employee led networks and groups that support our strategy and connect like minded employees socially.

We offer a flexible working arrangement where employees are expected to be in the office a minimum of three days per week. For the remaining two days, there is the option to work remotely if desired.

Benefits

Some of our benefits include:

• Maternity leave up to 18 weeks full basic salary & paternity leave up to 2 weeks
• Wide range of training available, plus full LinkedIn Learning access
• Private medical insurance including coverage for pre-existing conditions
• Discounted gym memberships, free ClassPass at Home, weekly virtual yoga classes
• 'Bikes for Work' and 'Electric Car' scheme
• Access to exclusive events Up to 60% discount on Harper Collins books and competitions with exciting brands such as talkSPORT, Virgin Radio UK & The Times. Weekly virtual panel chats with top journalists and celebrities
• Access to wellbeing benefits such as EAP, physio/massage and counselling
• A generous pension scheme with employer contributions of up to 5%
• 25 days holiday, plus bank holidays and up to 4 volunteering days per year

We want to ensure that everyone has the opportunity to perform to their best when applying for a role. If you would like to receive any information in a different way or for us to do anything differently to support you apply for any of our roles please contact us on [email protected].