Customer Engagement & Marketing Manager

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Job Introduction

We ensure you're rewarded for all your hard work, which is why we offer a comprehensive benefits package which includes but is not limited to:

• Contributory pension scheme
• Grow your career with our Career Pathways and MyLearning programmes
• Quick access for you and your immediate family to a Digital GP, and wider healthcare benefits
• Exclusive travel discounts with TUI, Expedia, Booking.com and many more
• Save money on your food shop with discounts on Tesco, Sainsbury's, Morrisons and many more
• Up to 44% off cinema tickets to enjoy your favourite blockbuster
• Receive cash rewards every time you spend and use them on a wide range of brands
• Un-wind with us with free wellness, mindfulness and exercise classes
• You can share all discounts and offers with your friends and families

Develop, manage & continuously improve - the co-ordination, communication and execution of a relevant tailored contract marketing plan that drives positive student/consumer engagement, sales and profit through the management of the experience for the students and staff on campus. Key performance indicators will be built around sales and profit growth, average transaction value, participation on campus, and student satisfaction and student engagement

More About The Role

Development of a tailored contract marketing plan built by using the central marketing teams promotions and initiatives as a base, meeting the needs of the student base/student groups of the institution, which will include the planning and execution of

• Responsible for the onsite catering van in conjunction with chef team in terms of promoting the van and operating the van on key events.
• A plan to drive participation and growth of the key categories, including programme of activity and promotions, liaising with students and customers to gain insights - any site-specific promotions or activities must all be signed off by the central marketing team if these are required.
• Delivery of food concepts/pop ups to maximise participation, spend and satisfaction.
• Activity to maximise opportunity of events & key dates, school and boarding house-specific events including Open days, House Event days, sporting events and high-profile events.

Develop and implement a communication and engagement strategy to support the marketing plan to inform, promote, communicate and continuously engage with the student and staff population, which will include the planning and delivery of;

• Digital communication, accessing as many channels as possible through relationship building.
• Feedback mechanics, forums and focus groups.
• Core menu and hospitality launch events.
• Student and staff satisfaction surveys
• Monthly reporting to client on marketing initiatives within the period.
• Creation of monthly newsletter

Develop and adopt measurement models to benchmark and monitor the success of all activity in the marketing plan, looking at specific KPI's around sales, average transaction value, participation satisfaction, and follow up feedback, measure ROI from the engagement activities and report results on a quarterly basis to client and Site Contract Director.

Who You are

• High numeric and analytical skills
• Excellent verbal and written communication skills
• Use of all social media channels to aid communications
• Ability to analyse and evaluate information
• Demonstrates Compass values and recognition of principles
• Knowledge of process apps e.g. Canva & Powerpoint
• Commercially focussed with ability to measure impact and results
• Approach to analysis of work problems and opportunities that allows commercially sound judgements to be made on time
• Ability to quickly gain credibility with key stakeholder groups

An approach to negotiating and building co-operation that supports organisational goals

About Us

As part of Compass you'll help to feed people, fuel progress and forge connections in around 6,000 venues. Join us to grow your career with the industry leader, and get competitive pay, great perks and unrivalled opportunities for learning and development, at one of the UK's biggest businesses.

Job Reference: com/3110/76416001/52692721/SU

Compass Group UK&I is committed to fostering an environment where every individual can truly be themselves at work and has equal opportunities to advance in their careers. We strive to build a culture that respects and celebrates the unique talents, beliefs, backgrounds, and abilities of all our team members. We want our colleagues to feel valued, empowered to reach their full potential, and to thrive?because diversity is our strength!