Customer Activation Planning Executive, On Trade

Diageo was created in 1997 but its business is built on the principles and foundations laid years before by giants of the industry - Arthur Guinness, John Walker, Elizabeth Cumming and many more. Today, Diageo is a world class leader in beverage alcohol, producing an outstanding collection of over 200 brands and owning the top two largest spirit brands in the world, Johnnie Walker and Smirnoff, and 20 of the world's top 100 spirit brands. Its portfolio also includes Cîroc, Ketel One, Tanqueray, Chase, Haig Club, Captain Morgan, Baileys and Guinness.

Diageo has built a strong platform for growth - through investment in its own brands, and by acquisition to broaden the geographical footprint and category depth and range. The company's strong local business units are well-positioned to win in increasingly competitive and fast-paced environments. Diageo's portfolio is well-diversified across price-tiers, enabling it to participate where consumer opportunity is greatest, and to capture shifts in consumer preference.

Diageo's culture is built and maintained by the five values that underpin its business and guide how Diageo works. At Diageo, employees are passionate about its customers and consumers and want to be the best. They give each other the freedom to succeed and value each other. Employees work hard so they can be proud of what they do and how they do it. While Diageo moves at pace, constantly evolving and improving, its values remain consistent. Diageo wants that employees live these values every day, everywhere so that Diageo can be proud of what they do and be the best that they can be.

More about Diageo is available at its web site: https://www.diageo.com/

ROLE DIMENSIONS

Diageo invests significantly in direct to consumer brand building but we must partner with our customers to influence the point of purchase activation, and this is where the vast majority of our A&P investment sits. Most shoppers and consumers buy from a repertoire of brands and their behaviour can be easily influenced by what they see or don't see at the point of purchase. It is the role of the Customer Activation team to work closely with our customer team to understand the needs of shoppers and customers and then collaborate with the shopper marketing team to create the programmes and tools that guarantee amazing execution of our brands at the point of purchase. The Customer Activation team will then work directly with our commercial teams and agencies to project manage perfect execution of the commercial calendar. In some cases, this will involve tailoring and adapting our programmes and tools to meet the specific needs of strategically important customers to enable them to differentiate their offer.

As an Activity Planning Executive, you will sit right at the heart of business supporting & working as a business partner with our Commercial Teams and Shopper Marketing teams. This will involve facilitating the development of our sub channel activation plans and ensuring the Commercial Teams have all the insight, growth drivers & tools they need to deliver brilliant execution of Diageo's commercial plan. You will also lead on feeding channel led insight into Shopper Marketing to help us to shift consumer & shopper behavior and achieve Diageo's financial and market share ambition. This role has direct responsibility for central A&P budget allocation across channels, management of scale point of sale campaigns and the input of channel insight into our commercial planning process. You will be working Commercial Teams and Shopper Marketing brand teams to deliver best in class activation and represent the voice of the customer in the commercial planning cycle.

Top Accountabilities

• To build a 30-60-90 rolling activation plan for our large, branded point of sale campaigns
• To project manage the A&P budget for key platforms & activations across channels and provide visibility back to business on levels of channel execution
• Project manage the implementation of all the key platforms & activations
• Develop and execute visibility toolkits that make our brands show up brilliantly to customers & consumers
• Own the delivery of technical specifications and agency management

• Conduct M&E activity to ensure we are constantly improving our plans.

Ideal experiences / Qualifications / capabilities

• 2 years Internal or external experience as Sales or Marketing Executive equivalent
• Project Management, Analytical and core selling skills
• Time management & prioritisation skills
• Can build powerful relationships and work collaboratively within a team
• Problem solver & solution-based team player who can deal with ambiguity & adapt quickly

We truly believe in the power that comes from a diverse group of backgrounds and experiences our employees bring with them. Although each vacancy details what we are looking for, we don't necessarily need you to fulfil all of them when applying. If you like change and innovation, seek to see the bigger picture, make data driven decisions and are a good teammate, you could be a great fit so if you're passionate about this role but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you and don't let anything stop you from applying.]]>