Customer Activation Executive

Diageo was created in 1997 but its business is built on the principles and foundations laid years before by giants of the industry - Arthur Guinness, John Walker, Elizabeth Cumming and many more. Today, Diageo is a world class leader in beverage alcohol, producing an outstanding collection of over 200 brands and owning the top two largest spirit brands in the world, Johnnie Walker and Smirnoff, and 20 of the world's top 100 spirit brands. Its portfolio also includes Cîroc, Ketel One, Tanqueray, Chase, Haig Club, Captain Morgan, Baileys and Guinness.

Diageo has built a strong platform for growth - through investment in its own brands, and by acquisition to broaden the geographical footprint and category depth and range. The company's strong local business units are well-positioned to win in increasingly competitive and fast-paced environments. Diageo's portfolio is well-diversified across price-tiers, enabling it to participate where consumer opportunity is greatest, and to capture shifts in consumer preference.

Diageo's culture is built and maintained by the five values that underpin its business and guide how Diageo works. At Diageo, employees are passionate about its customers and consumers and want to be the best. They give each other the freedom to succeed and value each other. Employees work hard so they can be proud of what they do and how they do it. While Diageo moves at pace, constantly evolving and improving, its values remain consistent. Diageo wants that employees live these values every day, everywhere so that Diageo can be proud of what they do and be the best that they can be.

More about Diageo is available at its web site: https://www.diageo.com/

ROLE DIMENSIONS

Diageo invest significantly in direct to consumer brand building and we partner with our customers to influence point of purchase activation. Most shoppers and consumers buy from a repertoire of brands and their behaviour can be easily influenced by what they see or don't see at the point of purchase. It is the role of the Customer Marketing team to work closely with our commercial teams to understand the needs of shoppers and customers and then collaborate with the shopper marketing team to create the programmes and tools that guarantee amazing execution of our brands at the point of purchase. The Customer Marketing team also work directly with our activation agencies to project manage perfect execution of the commercial calendar. In some cases, this will involve tailoring and adapting our programmes and tools to meet the specific needs of strategically important customers to enable them to differentiate their offer.

As a Customer Activation Executive for the Managed Accounts channel, you will sit right at the heart of business, working collaboratively with our shopper, brand and Managed commercial teams. This will involve ensuring that the commercial and activation teams have access to all the insight, growth drivers, agencies and tools they need to deliver brilliant execution of our commercial plan. You will also have direct responsibility for A&P management in the Managed channel, as well as full ownership of execution tracking for your customers.

Top Accountabilities

• Inspire your customers with forward-thinking brand plans & solutions to unlock brilliant execution of business priorities at the point of purchase - this is customer facing role
• Own your customer budget and manage of A&P forecasting & actualising for your customers in line with our brand priorities
• Own the execution calendar and tracking for your customers - develop & manage the Customer Marketing scorecard to track execution end to end & to provide visibility of the plan within your channel vs. the commercial plan
• Be the voice of your channel within the commercial planning process and collate opportunities and risks/ find solutions against executing the commercial plan
• Build a 30-60-90 rolling activation plan for your priority brands & customers
• Project manage the implementation of all the key platforms & activations within your customers
• Develop and execute visibility toolkits that make our brands show up brilliantly to customers & consumers
• Own the delivery of technical specifications and agency management, ensuring we deliver on time every time to our customers.
• Ensure customer commitment/nominations are secured within agreed lead times.

• Conduct M&E activity to ensure we are constantly improving our plans.

Ideal experiences / Qualifications / capabilities

• Internal or external experience as Sales or Marketing Executive equivalent
• Project Management, Analytical and core selling skills
• Time management & prioritisation skills
• Can build powerful relationships and work collaboratively within a team
• Problem solver & solution-based team player who can deal with ambiguity & adapt quickly
• Passionate about brands and the industry
• An eye for creativity
• High attention to detail and track record of brilliant execution

We truly believe in the power that comes from a diverse group of backgrounds and experiences our employees bring with them. Although each vacancy details what we are looking for, we don't necessarily need you to fulfil all of them when applying. If you like change and innovation, seek to see the bigger picture, make data driven decisions and are a good teammate, you could be a great fit so if you're passionate about this role but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you and don't let anything stop you from applying.]]>