Cruise Marketing Manager

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Job description

Hays Travel is seeking a dynamic and driven Cruise Marketing Manager to join our passionate marketing team. This is an exceptional opportunity for a marketing professional with over three years of experience in the travel industry, particularly within the cruise sector.

As the main point of contact for cruise marketing efforts across the business, you will work closely with the Head of Marketing, contributing to the development and execution of innovative marketing strategies that enhance the Hays cruise product and resonate with our customers.

We are looking for someone who not only understands the nuances of the marketing mix but also brings fresh ideas and solutions to the table. You will be deeply involved in the travel industry, with a strong understanding of the cruise market, and will play a key role in shaping our marketing efforts.

Joining our growing team at this exciting time offers a unique chance to make a significant impact within the company.

Key Responsibilities

• Lead the planning, management, and execution of marketing campaigns, ensuring they meet objectives and deliver measurable results
• Collaborate with internal stakeholders and suppliers to design and manage campaigns within allocated budgets
• Work closely with specialised functions within the marketing department to integrate expert insights into comprehensive marketing plans
• Oversee creative development, ensuring campaigns are delivered seamlessly from concept to execution
• Write, edit, and proofread promotional materials (e.g. brochures) to support marketing initiatives
• Provide detailed reports on campaign performance, including commercial impact and effectiveness
• Ensure the accuracy and quality of marketing materials, providing final approvals where necessary
• Utilise data to inform the development of new campaigns and assess the effectiveness of existing ones
• Conduct competitor analysis to identify market opportunities and stay ahead of industry trends

Key Competencies

• A minimum of three years' experience in coordinating and leading marketing campaigns within the travel industry, with a strong preference for cruise experience
• Proficiency across the full marketing mix, with the ability to implement, manage, and report on campaign performance
• Strong decision-making skills with a proven ability to take initiative and lead tasks to completion
• A results-driven mindset, with a desire to meet and exceed targets
• A positive attitude in all aspects of work, reflecting our Hays Travel company values
• Exceptional organisational and time management abilities
• Excellent written and verbal communication skills
• High attention to detail and commitment to delivering quality work
• Proactive, with a strong desire for continuous personal and professional growth
• Represent Hays Travel with professionalism, knowledge, and a proactive approach

About Us

As the UK's largest independent travel agency, Hays Travel specialises in providing good value, quality holidays, alongside excellent customer service. We work with all leading suppliers and can package holidays that include hotels, flights, cruises, tours, attraction tickets, and more. We have over 470 Branches throughout the UK and our Head Office based in Sunderland, is home to tour operator teams, finance, marketing, people/HR and IT, plus many more. We have been operating for over 40 years, and continue to grow each year.

Our values

Our SMILE values are embedded in to our company and ensure our teams work strongly together. You and all of our colleagues will ensure that the Hays Travel values are demonstrated at all times.

• Supportive
• Motivational
• Innovative
• Loyal
• Excellent

What it's like to work for us?

Whichever location or department you work in, our people are always at the heart of everything we do. We offer a range of training programmes to help you progress personally and professionally, as we know the benefits of promoting and rewarding our hardworking colleagues are extremely important.

Of course, it's not all about work. We're very sociable and there are always lots of team nights-out and company parties. Plus, there are opportunities to travel abroad on educational trips, and you can also take advantage of our colleague discount when booking your own holidays.

Hays Travel is committed to safeguarding and promoting the welfare of all colleagues. As an accredited employer provider of apprenticeships, we undertake basic checks through the Disclosure and Barring Service (DBS) to ensure the safety of our apprentices for relevant roles.