CRM Operations Manager
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At Compare the Market (CtM) our purpose is to make great financial decision making a breeze for everyone, and that purpose drives us every day.
It's why we're on a mission to create an automated quoting engine, with the simplest of experiences, wrapped in a brand everyone loves!
We change lives by making it simple to switch and save money. So, when it comes to getting a better deal, it's never been more blindingly obvious why you would choose Compare the Market.
We'd love you to be part of our journey.
We have an exciting opportunity, we are recruiting for a CRM Operations Manager. An instrumental part of the CRM department's transformation, focusing on customer-centric approaches and personalised communications. The CRM Operations Manager will play a crucial role in managing a team of Specialists, creating targeted customer audiences and supporting the build of creative content for CRM campaigns across various channels, including email, push notifications, on-site, and in-app targeted content, as well as audience creation for performance channels.
Key responsibilities also include:
• Team Leadership: Manage and develop a team of CRM Ops Specialists, setting clear goals, providing ongoing coaching, and fostering a collaborative and innovative work environment.
• Audience Creation: Utilise advanced tools and strategies to identify and create well-defined customer audiences for various CRM campaigns, ensuring precision and relevance in targeting efforts.
• Strategic Oversight: Create & lead optimal methods for audience identification and segmentation, ensuring that CRM campaigns are accurately targeted and highly personalised
• Campaign Support: Daily build of automated campaigns alongside manual, one-off campaigns, collaborating in the creation and optimisation of creative content for CRM campaigns, ensuring alignment with customer needs and campaign objectives.
• Tool Proficiency: Leverage proficiency in Salesforce Marketing Cloud, MovableInk, and email HTML to optimise campaign operations and build campaigns.
• Cross-Channel Support: Play a versatile role in supporting CRM campaign operations across various channels, ensuring consistency, quality, and customer focus across all touchpoints.
• Compliance: Accountable for ensuring that each CRM campaign is fully compliant with FCA, GDPR, regulatory, and organisational standards, with robust safeguards for customer data
Everyone is welcome.
We have a culture of creativity. We approach our work passionately, improve constantly and celebrate our wins at every turn. We are an inclusive workplace, and our employees are comfortable bringing their authentic, whole selves to work. Everyone is welcome. Be you.
This means we're excited to hear from people with a range of skills, experiences, and ideas. We don't expect you to tick all the boxes but would love to hear what makes you great for this role.
You'll ideally have experience in a similar role, demonstrating:
• Team management experience with the ability to lead a team to drive innovative results
• Demonstrable experience of CRM principles and strategies with a specific focus on audience creation and content development across multiple channels.
• High level of proficiency in CRM platforms, tools and technologies, including Salesforce Marketing Cloud, MovableInk and email HTML
• Strong analytical skills with proven ability to analyse data and customer insights ensuring CRM campaigns are targeted and highly personalised
• Working knowledge of data manipulation through SQL
• Ability to work on multiple complex projects with a high level of attention to detail
Excellent communication skills with internal and external stakeholders at all levels
Our people bring our purpose to life.
There's something for everyone.
Excellent communication skills with internal and external stakeholders at all levels
You'll have the tools and autonomy to drive your own career, supported by a team of talented people. And then there's our benefits. For us, it's not just about a competitive salary and hybrid working, we care about what matters to you. From a generous holiday allowance and private healthcare to an electric car scheme and paid development, wellbeing, and CSR days, we've pretty much got you covered.
' We are committed to offering equal chances to you throughout the application process, so if you require any special adjustments to be made, please let us know. We will work with you to make any appropriate arrangements.'