CRM Marketing Manager

This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board.

Help Us Shape Smarter Customer Connections

We're looking for a CRM Manager who's as curious about customer behaviour as they are passionate about personalisation. You'll play a leading role in designing meaningful, data-led customer journeys - helping us build loyalty, drive engagement, and grow value across our customer base.

This is a hands-on role with a real opportunity to shape strategy, roll your sleeves up in Adobe Marketo Engage, and work cross-functionally with marketers, analysts, creatives and tech teams. If you love improving processes, championing data-driven decision-making, and crafting communications that actually connect - we'd love to hear from you.

What You'll Do:

• Own and deliver the CRM strategy - focused on acquisition, onboarding, retention, and reactivation for our B2B and B2C customers
• Build and optimise customer journeys across email, SMS, in-app and direct mail - using Marketo automation to deliver timely, relevant experiences
• Lead the campaign roadmap and marketing ops processes - ensuring efficiency, quality, and impact
• Collaborate with stakeholders across marketing, data, digital, IT and external agencies to bring campaigns to life
• Use segmentation, insights and performance reporting to constantly evolve what we do - using test-and-learn as second nature

What you'll bring - Must haves:

• Proven experience in CRM, lifecycle marketing or customer engagement roles (ideally in B2B or retail/trade environments)
• Hands-on experience managing marketing automation platforms - especially Adobe Marketo Engage
• Strong knowledge of segmentation, campaign management, lifecycle programmes and CRM data strategy
• A process mindset - comfortable designing and delivering roadmaps, improving workflows and managing complex projects

>

What you'll bring - Nice to Haves:

• Knowledge of Salesforce or Microsoft Dynamics integrations
• Familiarity with GDPR, data governance and email marketing best practice
• Experience with multi-channel marketing tools (e.g., direct mail, in-app messaging, SMS)

Why Join Us?

At CEF, we believe in powering possibilities - and that includes our people. From humble beginnings in 1951 to becoming the UK's leading electrical wholesaler, we've grown a global footprint without losing our down-to-earth culture.

Our Digital Marketing team is a place where your ideas count, your craft matters, and your impact is visible. We're a collaborative, curious, and supportive bunch - and we're excited about what comes next.

If you're looking for a role where you can genuinely shape how a business connects with its customers, work flexibly, and be backed to do your best work - this could be it.