CRM Marketing Manager

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Job Description

What's in it for you

Being a part of M&S is exactly that - playing your part to bring the magic of M&S to our customers every day. We're an inclusive, dynamic, exciting, and ever evolving business built on doing the right thing and bringing exceptional quality, value, service to every customer, whenever, wherever and however they want to shop with us.

Here are some of the benefits we offer that make working for M&S just that little bit more special...

• After completing your probationary period, you'll receive 20% colleague discount across all M&S products and many of our third-party brands for you and a member of your household.
• Competitive holiday entitlement with the potential to buy extra holiday days!
• Discretionary bonus schemes awarded based on how you achieve your personal objectives and our performance as a business.
• A generous Defined Contribution Pension Scheme and Life Assurance.
• A dedicated welcome to our teams with a tailored induction and a wide range of training programmes to develop your skills.
• Amazing perks and discounts via our M&S Choices portal to maximise your financial and personal wellbeing.
• Industry-leading parental, adoption and neonatal policies, providing support and flexibility for your family.
• Access to a fantastic range of wellbeing support for all colleagues including access to our 24/7 Virtual GP and PAM Assist to support you and your family.
• A charity volunteer day to support a charity or cause you're passionate about through a dedicated day away from work.

What you'll do

Your key accountabilities will include

• Developing and delivering acquisition CRM annual and quarterly strategies and plans across the individual Financial Services business areas, and secure optimal scheduling to support business objectives
• Developing and delivering plans for all suitable communications (e.g., reward mailings, email, mobile, mail and social media) to ensure customer experience meets contractual commitments and business goals, as well as managing reporting for continuous improvement
• Managing the overall acquisition CRM marketing and campaign planning runways for Financial Services within M&S. This includes designing the strategy and creative delivery, working closely with the Head of Marketing and Campaign marketing managers to ensure an aligned and customer-centric plan
• Working closely with CRM colleagues across broader M&S to agree optimal CRM activities for FS across all CRM channels. Managing opportunities on behalf of M&S to optimise CRM to the existing FS bases to meet respective business unit requirements
• Evolving a simpler, better, cheaper acquisition CRM WOW across the business. Moving to more personalised and automated CRM activity, linking in with the wider Data and Digital teams. Working closely with the data insights team to learn about our customers and channels to influence future marketing plans

Who you are

Your skills and experience will include

• Data led decision making
• CRM experience
• Good negotiation skills
• Strategic thinking

Everyone's welcome

We are ambitious about the future of retail. We're disrupting, innovating and leading the industry into a more conscientious, inspiring digital era. We're transforming how we work together and offering our most exciting opportunities yet. Marks & Spencer strives to be an inclusive organisation, trusted and admired by our colleagues, customers and suppliers. Join us and make change happen.

We are committed to building diverse and representative teams, where everyone can bring their whole selves to work and be at their best. We support each other and work together to win together.

If you feel you'd benefit from any support or reasonable adjustments during any stage of the recruitment process, please don't hesitate to let us know when completing your application. This information will be picked up by our team, so we can try and put steps in place to help you be at your best through this process.

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