CRM Marketing Executive
Why Superdrug?
Passionate about Beauty and Health? Want to be part of an innovative, trend setting retailer? Our vibrant Head Office, based by East Croydon station is a fantastic environment filled with hundreds of brilliant personalities.
We're a team that puts our customers and our teams at the heart of everything we do. At Superdrug, we aim to be the best in accessible health & beauty, loved by our customers for value, choice, friendly advice, service and fun.
Our success comes from our people - they make the difference. We're all about personality, we have fun, and we work hard to deliver That Superdrug feeling.
Here's the exciting bit...a day includes
Key Responsibilities
Develop and execute customer-centric marketing campaigns aimed at enhancing loyalty across all Superdrug platforms, including stores, website, and the Superdrug app.
Collaborate closely with the wider marketing team to ensure seamless execution of loyalty campaigns across various channels.
Load and implement loyalty promotions for both stores and online platforms.
Harness a diverse range of channels, including social media, the Superdrug app, display marketing, paid social, print, radio, and influencer partnerships, to maximise campaign reach and impact.
Liaise with internal designers and creative agencies to refine both traditional and digital communication strategies.
Ensure timely delivery of campaigns in alignment with business objectives and effectively communicate campaign details to stores.
Partner with the Insights team to execute targeted campaigns at the store, regional, and national levels, leveraging data-driven insights to optimise campaign performance.
Advocate for the Health and Beautycard throughout the business, driving increased participation, registrations, and engagement.
Support the Loyalty & App Manager in shaping the strategic direction of the loyalty programme, staying up to date with the latest trends and providing recommendations for improvement.
Person Specification
Proactive, can-do attitude, willing to learn, asks "why" and challenges the status quo.
Marketing related degree or experience working in a Marketing.
Retail experience (office or shop floor based) desirable.
At least 1 years' experience in loyalty marketing driven business environment beneficial.
Key skills:
Communication, analytical, creativity, innovative, project management
Marketing related university degree desirable.
Here's what's in it for you
- 33 days holiday rising to 38 days with length of service (inclusive of bank holidays)
- 2 staff discount codes for yourself and a family member or friend
- 30% discount on Superdrug Own Brand Products both in store and online
- Hybrid working patterns available depending on role responsibilities with 2 days working from home and 3 days in our stylish, modern and collaborative office close to East Croydon Station
- Company pension matching and bonus
- We offer Wagestream - a money management app that gives you access to a percentage of your pay as you earn it
- Being part of more! We are part of a group who work closely with Savers, The Perfume Shop and Three UK
- We are part of A.S. Watson Group, the world's largest international health and beauty retailer with over 15,700 stores in 25 markets!
- Unrivalled Learning and Development programmes
Come and be part of something special.
Hours: 37.5 | 9.00am - 5.30pm - Hybrid working available depending on role responsibilities with 2 days working from home and 3 days in our stylish, modern and collaborative office close to East Croydon Station.
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