CRM Manager (9 Month FTC)

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Company Description

McDonald's has run its business in the UK since 1974 and celebrates its 50th anniversary this year. The business currently operates over 1,450 restaurants across the UK and Ireland, serving almost four million customers each day. McDonald's is one of the UK's largest private sector employers, employing over 177,000 people.

McDonald's UK & Ireland has a proven track record of investing in the development of its employees and offering flexibility as part of its dedication to being a modern and progressive company. Every year, it invests over £40 million in developing people, giving every one of its employees the opportunity to take part in structured training.

McDonald's buys ingredients from over 23,000 British and Irish farmers and spends over £1.1billion annually on its food and packaging requirements. McDonald's is committed to supporting British and Irish farmers to ensure it can continue to source many of its ingredients from the UK and Ireland.

McDonald's is a market leader in its field, striving for the highest standard of quality, speed and restaurant experience. Re-generation of our restaurant infrastructure, covering digital ordering, re-imaging and dual-point service make working at McDonald's more exciting than ever!

We are dedicated to using our scale for good: good for people, our industry and the planet. From bold recycling initiatives and sustainable sourcing efforts to our partnership with Ronald McDonald House Charities, we see every day as a chance to have a genuine impact on our customers, our people and our partners.

We're a people business just as much as we are a restaurant business. We strive to be the most inclusive brand in the world by building diverse teams who create delicious, feel-good moments that are easy for everyone to enjoy. Joining McDonald's means thinking big every day and preparing for a career that can have impact around the world.

Company Vision and Culture...

Our Global vision is to build a better McDonald's and, in the UK, and Ireland we are working hard to be the UK & Irelands best-loved restaurant company.

McDonald's is defined by its culture. Our culture shapes and informs everything we think and everything we do. Our culture influences the way we interact with each other, and how we interact with customers, franchisees and suppliers. Our culture motivates and inspires us to attract and retain great talent, creating positive, energising, exceptional working environment for us all.

Our values drive our culture and shape our beliefs, our priorities and our actions. They influence the decisions we make, how we treat one another and how we show up as a brand to the world.

Serve: We put our customers and our people first

Inclusion: We open our doors to everyone

Integrity: We do the right thing

Community: We are good neighbours

Family: We get better together

Job Description

9 Month fixed term contract, with 3 days a week in our East Finchley office and 2 days from home.

You will report into our Senior CRM Manager and play a critical role in shaping and delivering the CRM strategy and how we drive value from our growing customer base. We are passionate about developing communications that have impact for our fans, you will be too and will be excited by the opportunity to lead the team planning and delivering campaigns across both email and push channels.

We have been investing heavily in creating more personalised relationships with customers through seamless digital experiences and smart use of data. Our digital business has grown rapidly in the last two years and we have exciting plans to accelerate this growth and deliver on customer's expectations for years to come.

This individual is responsible for owning and managing our CRM comms plan and communications output. Delivering across channels and communication types - calendar-led, customer lifecycle triggers and contextual communications that drive engagement and motivate purchase. Our team are driven by a desire to achieve commercial ambition through insight led customer comms and have a desire to be continually testing and learning. You will plan ahead based on insight and are nimble enough to pivot plans where required to respond to commercial challenges and customer led opportunities.

Through their team and with the support of our agency, they have accountability for the end-to-end campaign process with the objective of delivering feel-good communications to our customers. The role works closely with our internal teams (e.g. Marketing, Legal, Technology, Communications) as well as our excellent CRM agency. Most importantly of all, this work drives actionable tactics and business results.

This role is a CRM specialist with digital at their core and has experience of developing insights into tactics that can drive the business. They are tasked with growing the impact of our CRM communications and data on our business. It's an important and high profile role in the digital evolution of one of the most iconic brands on the planet. Doing interesting work in a great environment - within an organisation that has been investing in CRM and Digital and sees it as a key driver of future growth.

What are my accountabilities?

• Own and manage the McDonalds UK CRM lifecycle communication activity across email and push notifications.
• Identify opportunities to supercharge the CRM lifecycle communications through insight led optimisations.
• Identify opportunities, refine your brief, plan and execute optimisations that drive real change in our lifecycle demonstrable through incremental revenue.
• Work alongside team of Assistant CRM Managers, delivering the end-to-end campaign process. From briefing objectives to our agency through to final quality assurance of all customer campaigns. Managing all client and agency stakeholders throughout the process.
• Deliver new data-driven lifecycle campaigns as well as lead testing and optimising of existing ones.
• Provide direction to the CRM agency for the delivery of all CRM campaign activity and projects.
• Be the expert in brand principles and goals and how to best apply these to CRM communications. Ensuring the team and agency apply these too.
• In partnership with the team and agency, ensure a customer-first approach to CRM communication planning.
• Proactively manage campaign performance to derive insights and optimisations.
• Manage the reporting of all campaign KPIs in partnership with agency to ensure targets are being met and positive momentum maintained. Sharing key insights with stakeholders.
• Shape and deliver the CRM strategy and deliver value from new technology and capability as it deploys.
• Ability to build and maintain strong stakeholder relationships across departments (Marketing, Legal, Technology and Communications) to drive the best outcomes.
• Lead initiatives to improve brand trust and affinity to customers on the McDonald's database.

Who are my Team?

• The CRM team.
• The digital and marketing team.

Qualifications

What background do I need to have?

• Experience in managing the delivery of CRM communications.
• Understanding of customer lifecycle principles.
• Proven ability to grow customer loyalty and value through smart lifecycle campaigns.
• Experience of CRM reporting and analytics with the ability to draw insights and inform campaign strategy and improvements.
• Experience of managing a CRM campaign tool.
• Ideal - Experience of working on a loyalty programme.
• Ideal - Experience of using first-party data for paid media.

Additional Information

At McDonald's we are People from all Walks of Life...

People are at the heart of everything we do, and they make the McDonald's experience. We embrace diversity and are committed to creating an inclusive culture that means people can be their best authentic self in our restaurants and offices, which helps us to better serve our customers. We have a strong heritage of diversity and representation within our communities, which we are proud of. The diversity of our people, customers, Franchisees and suppliers gives us strength.

We do not tolerate inequality, injustice or discrimination of any kind. These are hugely important issues and a brand with our reach and relevance means we have a very meaningful role to play.

We also recognise our responsibility as a large employer to continue being active in our communities, helping to develop skills and drive aspirations that will help people to be more aware of the world of work and more successful within it, whether with McDonald's or elsewhere."

#LI-Hybrid