CRM Manager

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About Us

TentBox was established in 2015, and is the UK's leading roof tent brand and the facilitator of unforgettable outdoor experiences.

We're revolutionising adventure and making outdoor exploration simpler and more convenient with a range of high-performance roof tents. So whether you're a novice camping family, an experienced solo-explorer - or anything in between - you can embrace the freedom to get out and see the world.

Our Values

Exceptional Products

Product quality is at the core of everything we do. All our products are designed by our world-class product team in the UK.

Unrivalled Customer Service

We care deeply about our customer service, and work tirelessly to ensure everyone has a positive experience with TentBox.

Inclusive Community

The TentBox Community is everything to us. We understand that a TentBox is so much more than a product - it's a lifestyle.

The Role

We're looking for a CRM Campaign Manager to lead our campaign-driven CRM activity across the UK and EU.

You'll take ownership of our CRM campaign calendar, delivering high-performing campaigns across email, SMS and WhatsApp to drive engagement, traffic, and revenue.

Working closely with our CRM Manager, performance team, brand team, and market leads, you'll ensure CRM is fully aligned with wider campaigns, product launches, and key trading moments.

This is a hands-on role with real ownership - ideal for someone who enjoys both execution and optimisation, and wants to play a key role in scaling a major revenue channel.

What you'll do

Campaign Ownership & Execution

• Own the CRM campaign calendar across UK, FR, DE and wider EU markets
• Build and execute campaigns across:
  • Email (primary channel via Klaviyo)
  • SMS & WhatsApp
  • Push notifications (via loyalty platform)

• Align CRM campaigns with wider marketing activity (paid, organic, brand)
• Ensure timely delivery around key trading moments (e.g. launches, promotions, peak season)

Segmentation & Targeting

• Own audience selection and segmentation strategy for all campaigns
• Build highly targeted sends based on:
  • Customer lifecycle stage
  • Behavioural data
  • Market nuances

• Continuously refine targeting to improve engagement and conversion

Performance & Testing

• Own campaign performance against key KPIs (revenue, engagement, conversion)
• Lead A/B testing strategy across campaigns (subject lines, creative, offers, segmentation)
• Analyse results and implement learnings to drive continuous improvement
• Report on CRM performance and provide clear insights to the wider team

Creative & Collaboration

• Brief the creative team on campaign requirements and messaging
• Build emails within Figma/Klaviyo based on provided assets
• Work closely with:
• Brand team (creative direction & messaging)
• Performance team (channel alignment)
• FR & DE market leads (local relevance and timing)

Maternity cover opportunity (October onwards)

• From October, this role will expand to cover the full CRM function during a maternity leave period.
• During this time, you will:
  • Take ownership of both campaigns and automated flows
  • Manage CRM performance across a key trading period
  • Work closely with the wider team (including Head of Performance and Performance Executive) for support

• This is a great opportunity to step into broader ownership of the CRM channel.
• When the CRM Manager returns, the role will transition back to a primary focus on campaign strategy and execution.

What success looks like

• CRM delivers strong, growing revenue contribution across UK & EU
• A clear, well-executed campaign calendar aligned to key trading moments
• Campaigns are consistently delivered on time across email, SMS & WhatsApp
• Advanced segmentation drives improvements in engagement, conversion & revenue per user
• A robust A/B testing framework is in place, with learnings driving continuous performance gains
• CRM is fully aligned with paid, brand and market activity, amplifying wider campaigns
• Clear ownership of performance reporting, with actionable insights shared across the team
• Successfully steps up to own full CRM function during maternity cover, maintaining performance
• Proactively introduces new ideas and improvements, raising the bar for CRM as a channel

What we're looking for

• 3-5+ years' experience in CRM, ideally within eCommerce / DTC
• Proven track record of delivering high-performing CRM campaigns
• Strong understanding of segmentation, targeting, and lifecycle marketing
• Data-driven mindset, comfortable analysing performance and running A/B tests
• Confident owning campaign performance and contributing to revenue targets
• Able to manage multiple campaigns and priorities in a fast-paced environment
• Collaborative, with experience working cross-functionally across teams
• Experience working across multiple international markets (FR/DE/EU) is a plus
• Exposure to multi-channel CRM strategies (email, SMS, WhatsApp) is beneficial
• Strong attention to detail with good creative judgement and/or copywriting ability

Tools & skills

• Klaviyo (or similar ESP) - strong hands-on experience
• Google Analytics 4 (GA4) or similar analytics tools
• Familiarity with Figma (for reviewing/working with creative)
• Experience with SMS and WhatsApp platforms (nice to have)

What we offer

• Hybrid working options
• 25 days annual leave + bank holidays / pro-rata
• Private Health Care