CRM Manager

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CRM Manager

Department: Marketing

Employment Type: Full Time

Location: London

Description

We're seeking a proactive and strategic CRM Manager to lead the development and delivery of CRM programmes across a portfolio of leading financial institutions. In this pivotal role, you will shape data-driven strategies that enhance customer engagement, deepen loyalty, and maximise lifetime value. You'll serve as the primary client partner, owning end-to-end campaign planning and execution, while driving performance, innovation, and excellence across CRM platforms.

Key Responsibilities

• CRM Strategy & Planning:
  Develop and lead CRM strategies aligned with client goals, customer lifecycle stages, and commercial objectives.
• Client Liaison:
  Act as the primary contact for clients, leading strategic conversations, campaign planning sessions, and delivering actionable post-campaign insights.
• Campaign Management:
  Oversee multichannel CRM campaigns (email, push, in-app, SMS), driving continuous testing to optimise performance and customer experience.
• Data & Reporting:
  Monitor campaign performance and customer behaviour to develop post-campaign insights to drive continuous improvement.
• Cross-Functional Collaboration:
  Partner with internal stakeholders including Sales, Tech and Insights to coordinate client campaign calendars to deliver commercial objectives.

Skills Knowledge and Expertise

• Experience in a Campaign Management or Account Management is essential
• Hands-on experience with marketing automation platforms is essential - experience with Braze is highly desirable. Familiarity with platforms such as Salesforce Marketing Cloud, Dotdigital, or similar is also valuable.
• Demonstrated success in developing CRM strategies that improve customer engagement, and value.
• Excellent project management and stakeholder engagement skills.
• Data-literate with strong analytical skills and experience using CRM performance data to drive decisions.
• Comfortable working in a fast-paced, client-facing environment, managing multiple projects simultaneously.

Benefits

• Annual Leave: 25 days + bank holidays
• Ability to buy and sell holiday days as well as the ability to bank days (tenure dependent)
• Flexible working options: we are operating a hybrid working model with 3 days a week from the office
• Pension: Hargreaves Lansdown - 6% matched contribution
• Employee share scheme
• Generous family friendly cover
• Private healthcare - Bupa
• Income protection
• Critical illness cover
• Life insurance cover
• Dental cover
• Optical cover
• Yulife app for access to employee wellbeing and discounts
• Perks at Work, cashback/discount shopping site
• Employee referral scheme
• Salary sacrifice program which includes cycle to work scheme, electric car scheme and season ticket loans
• Volunteering program
• Company events i.e. Christmas party, all-company event and other social/hosted events during the year (we have an active social committee!)
• Team socials