CRM Manager

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The Opportunity

We are seeking a CRM specialist to assume the role of Puig UK CRM Manager working across our portfolio of brands, with a particular focus on Skincare & Wellness and Fragrance Niche brands. You will report to the Head of Skincare and Wellness.

Your strategic and analytical abilities, combined with your operational and project management expertise, will be crucial in implementing strategies, analysing results, and driving adjustments in collaboration with global brands and CRM teams. This role is essential in leading local teams (retail, e-commerce, etc.) through the CRM transformation.

What you'll get to do

• Adapt global Brands CRM strategies to the UK market, ensuring adherence to Brand & Global CRM guidelines.
• Design, implement and execute strategies in collaboration with local brands and retail teams.
• Establish local CRM objectives (actionable database, increase consumer value & satisfaction, develop personalised journeys, etc).
• Actively gather and share feedback with local leadership team and global teams regarding CRM tools (Clienteling, activation tools, etc.).
• Represent the affiliate in advocating for continuous improvements.
• Ensure data quality in the country (capture, modification, online and offline) in line with global guidelines
• Enhance local teams' CRM strategies and capabilities to foster a data-driven mindset and successfully engage them in the CRM journey.
• Manage all CRM communications with Global and Regional teams and deliver internal or external presentations on CRM topics.
• Provide required CRM training to HQ & field teams (Education teams, Retail Teams, Field teams, etc.) to ensure understanding of the CRM importance and benefits for business and effective CRM plan implementation.
• Optimise use and leverage of CRM tools and data products (Clienteling, dashboards, etc.).
• Act as the "CRM champion" for the field, enhancing field performance related to CRM goals and metrics.
• Align with Retail and Education Directors, visit stores regularly to share opportunities with store teams and train on best practices and relevant store KPIs to boost performance.
• Assist BAs with the follow-up and reporting of CRM programs as well as defining and training on the Clienteling actions they should put in place.
• Analyse and generate insights for all CRM activities, providing recommendations to adapt and continuously optimize CRM journeys.
• Share insights and feedback with global brand and CRM teams to ensure alignment across the organisation.
• Identify challenges and opportunities on a POS-by-POS basis, prioritizing key locations to enhance CRM performance.

We'd love to meet you if you have
• Existing & Advanced professional experience in CRM implementation and CRM tools (Clienteling, dashboards...)
• Industry experience in data-analytics and capabilities to generate insights and action plan.
• Customer-centric mindset, with a passion for customer experience.
• Enjoys working with others across a range of projects & challenges.
• Problem-solving skills + creativity.
• Excellent communication skills to make internal and external parties well aware of the benefits and opportunities of CRM.
• Ability to communicate complex ideas with clarity for stakeholders at all levels.
• Excellent presentation skills.
• Enjoy being in the field with Beauty Advisors and educate them on CRM & Tools.

A few things you'll love about us

• An entrepreneurial, creative and welcoming work culture
• A range of learning and development opportunities
• An international company with plenty of opportunities to grow
• A competitive compensation & benefits package

Puig is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status, or any other characteristic protected by law.

At Puig, we are continually looking for enthusiastic and committed individuals from a broad range of backgrounds and experiences to join our team. We believe that creating an inclusive environment in which you feel welcomed, valued, engaged, and empowered strengthens our business and fosters a culture where we are inspired to work hard, challenge ourselves, and be innovative in our thinking. Additionally, we believe that the diversity of our employees makes us a stronger company and better able to serve our customers around the world.

Job Req ID: 27631

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