CRM Manager

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Serving our customers, communities, and planet a little better every day.

Salary - Up to 57,000 + annual bonus & benefits

Location - Edinburgh, Permanent

You should be able to travel to our Edinburgh office, 1 day per week for this position.

Applications close Friday 22nd November 2024 at 5pm & Interviews will be held from w/c 25 th November 2024

A chance to thrive

We're looking for a CRM Manager to join our CRM team at Tesco Bank, part of Barclays Bank UK Plc.

This is an exciting time to reset our strategic direction following the new partnership with Barclays UK, this opportunity sits within the CRM team and will drive forward and deliver outstanding CRM comms to the Tesco Clubcard base. Facing into Tesco and the newly formed Partnerships team, you'll be responsible for building relationships, annual and quarterly planning and the implementation of comms. You'll devise the best strategic outcomes for Tesco Clubcard CRM activity, implementing best in class comms whilst making efficiencies in alignment with Tesco Bank CRM comms.

You'll lead on how communications will help deliver commercial, customer and business objectives and are responsible for bringing the right stakeholders together to deliver and evolve ways of working. You'll be leading in best-in-class, multi-channel and personalised communications through leveraging Bank and Tesco Clubcard data.

The role will also have accountability for information and business advice, (specifically related to Workfront). This will involve providing specialist advice on the interpretation and application of policies and procedures, resolving queries and issues and referring very complex or contentious issues to others.

This is a fantastic opportunity for someone who is passionate about the customer and their behaviours and has an inquisitive mind, loves to think strategically and create the best possible experiences for our customers - ultimately helping us deliver the right comms, at the right time, via the right channel.

What you'll be doing

• Create and deliver the Tesco CRM Clubcard communications plan including channel planning, testing approach, creative development, measurement and communications retro.
• Strategy Formation and Implementation: Develop tactical and strategic plans for optimising resources to drive the CRM Tesco Clubcard initiatives.
• Providing specialist advice on the interpretation and application of policies and procedures, resolving queries and issues and referring very complex or contentious issues to others.
• Build partnerships and work collaboratively with others to meet shared objectives.
• Sees ahead to future possibilities and translates them into breakthrough strategies. For example, knows what to prioritise for the greatest strategic impact on the organisation. Takes industry and market trends into account in decisions. Explores possibilities that may impact the team or organisation in the future.
• Builds strong customer relationships and delivers customer-centric solutions. Studies customer feedback and emerging customer needs and uses these to determine some creative new ideas.

We need you to have

• Experience in delivering best in class marketing campaigns across multiple channels both on and offline.
• Strong Experience in CRM/ Direct channel marketing.
• Good knowledge of database marketing.
• Experience working in a regulated environment.
• Good communication and stakeholder skills.

And if you have any of these, even better.

• Other channels marketing an advantage, i.e. social media.
• Line management experience is desirable.
• Experience working in an agile environment.

We don't expect you to tick every box, and if you feel you hit most of the brief, it's worth exploring to further develop your career here with us at Tesco Bank.

What's in it for you

• Prepare for your retirement with our colleague pension scheme.
• Private Medical Insurance (WL2+) and virtual GP Service 365 days a year.
• Performance related annual bonus.
• Indulge in a generous holiday allowance with a minimum of 7.2 weeks, with the opportunity to buy more.
• Embrace the benefits of our Colleague Clubcard, enjoy a 10% discount that increase to 15% every payday (worth up to 2K). As an added perk, we'll give you a second card to share with someone else.
• Benefit from our family-oriented initiatives, encompassing enhanced maternity leave pay, a shared parental leave policy, and a generous paid paternity leave.
• A place to get on - take advantage of our ongoing learning opportunities and training, to help you achieve the job and career you want.

Everyone's welcome

We want all our colleagues to always feel welcome and be themselves at Tesco Bank, part of Barclays Bank UK Plc. We're committed to building a more inclusive workplace and celebrating everything that makes colleagues unique, and value the richness and diversity this brings to our business. A more diverse business helps us deliver on our purpose to serve our customers, communities, and planet a little better every day.

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How to apply

We value our people and diverse teams and believe the variety of backgrounds and experiences make us stronger to achieve our goals.

Our colleagues are working hybrid, taking time to meet with colleagues in our offices for moments that matter, such as team catch ups, planning meetings and more. If you're interested in finding out more about what a career at Tesco Bank looks like, click apply to find out more!

Why Tesco Bank?

We're also a little obsessed with the future. Your future. Our future. That's why we take development seriously; we want to help you thrive and evolve in your career. Tesco Bank is a place to get on, all colleagues have access to LinkedIn Learning and Abstract, from day one.

It's important to us that we make sure you're supported by your team and colleague networks every day, celebrating when it matters and helping you to be the best version of yourself. The people make Tesco Bank, and we take pride in what we achieve together.

All that hard work? Come and see it turned into something real, usable, and important to customers' and colleagues' everyday lives. At Tesco Bank, our products make things a little better for everyone.