CRM Campaign Manager

This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board.

CRM Campaign Manager

Department: Marketing

Employment Type: Full Time

Location: London

Reporting To: Head of Growth Marketing

Compensation: GBP 45,000 / year

Description

Salary: up to GBP 45k per annum

Leading the way in electric vehicle charging, we've been at the forefront of adoption in the UK since 2009. With over 240,000 charge points installed so far, out of a total of 1 million in the UK, we make EV ownership simple and affordable.

Partnering with top automotive brands like Mercedes, Jaguar Land Rover, BMW and Kia, as well as energy leaders such as EDF and Centrica, we've earned accolades such as the 'Which? - Trusted Trader' award and 'Best for Value, Home EV Chargers - What Car?'

With our international expansion, we aim to transform the EV charging landscape not just in the UK, but now across Europe.

Our Ways of Working

We're all about flexibility, community and a healthy work-life balance. Our hybrid model offers a 'best of both worlds' approach combining the best parts of home and office working. When you'll be in the office depends on your role, but you can expect to work from our London office between 8-12 days per month.

To support this, the successful applicant should be within a reasonably commutable distance to our office (Gray's Inn Road, London, WC1X 8HB).

Join the EVolution:

The CRM Campaign Manager is a key role within the Growth Marketing team, responsible for creating and executing targeted, personalised CRM campaigns that drive customer engagement, retention, and lifetime value (LTV). This position champions a customer-centric approach, ensuring that all CRM activities enhance the customer journey while aligning with organisational objectives. The CRM Campaign Manager collaborates with internal teams and external partners to deliver impactful campaigns and measurable results.

You'll also have the following responsibilities:

• Develop and Execute CRM Campaigns: Create and manage targeted CRM campaigns across multiple channels, including email, SMS, and push notifications, designed to engage customers, reduce churn, and increase LTV.
• Lifecycle Marketing: Design and execute campaigns that span the customer lifecycle, from onboarding and product adoption to re-engagement and renewal. Develop customer journey maps to ensure seamless communication that enhances the overall customer experience and drives continuous value from the subscription.
• Customer Segmentation & Personalisation: Utilise customer data to segment the audience and create personalised messaging that speaks to individual needs and behaviours, ensuring maximum engagement and relevance across the customer lifecycle.
• Automation & Workflow Management: Set up, manage, and optimise automated workflows to deliver personalised and timely communications based on customer behaviours, milestones, and triggers.
• Campaign Optimisation: Continuously monitor and optimise the performance of CRM campaigns, using A/B testing, data analysis, and customer feedback to refine messaging, targeting, and creative assets for improved results. Report on campaign effectiveness, key metrics, and recommendations for optimisation.

Electrify us with your skills:

We think the role would be great for somebody who has previously [A sentence about experience here] as well as someone with:

• Proven experience as a CRM Campaign Manager or in a similar role, with a strong background in developing and executing CRM campaigns for a subscription-based business.
• Expertise in email marketing, SMS marketing, push notifications, and other CRM channels.
• Strong knowledge of CRM platforms and marketing automation tools (HubSpot experience a plus)
• Experience with customer segmentation, lifecycle marketing, and personalisation techniques.
• Proficiency in using data analytics tools to measure and optimise CRM campaign performance.

Perks that spark joy:

• Flexible hybrid working model
• Work abroad for up to 20 days per year
• Salary Sacrifice EV Scheme and free Pod Point
• Family & friend discount scheme
• 25 days holiday (plus Bank Holidays)
• Very generous parental and family leave
• Pension scheme with a 4.5% matched contribution
• Eyecare scheme
• Life insurance covering up to 4x your annual salary
• Virtual GP provided by HealthHero
• Employee Assistance Program
• Free Mortgage Advice
• Discounted Gym Memberships
• Cycle2Work Scheme

Important Information:

You must have the legal right to work in the UK. We celebrate diversity and encourage applications from all backgrounds. Your privacy is important to us, all information shared will be handled according to our Candidate Privacy Notice.