Creator Journey & Growth Manager
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Responsibilities
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Creation is the core of TikTok's purpose. Our products are built to help imaginations thrive. This is doubly true of the teams that make our innovations possible. Together, we inspire creativity and enrich life - a mission we aim towards achieving every day. To us, every challenge, no matter how ambiguous, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At TikTok, we create together and grow together. That's how we drive impact-for ourselves, our company, and the users we serve. Join us.
Team Introduction
The Creator Journey & Growth team is responsible for developing frameworks that define and structure the creator lifecycle and journey in a tiered approach. This team will focus on the gap & competitive analysis and value proposition, supporting narratives and solutions for each tier.
The Creator Journey & Growth Manager position can be based in London, Paris, Berlin, Tokyo, Seoul, Los Angeles, New York, or São Paulo.
Responsibilities
- Design and update the creator journey, including the evolution of managed and unmanaged creator growth, while providing thought leadership to support regional execution
- Collaborate with Education and Enablement by providing strategic direction on resource creation to support tiered value propositions, growth stage and vertical needs
- Externalize the creator opportunity on TikTok by providing clarity on what creators could achieve as part of the program and the metrics to support growth in partnership with the Data and Analytics team
- Improve the creator journey via product development and incentives, work with XFN partners to optimise creator adoption
- Partner with XFN teams to improve the tools and resources available to creator managers including CRM, user support, dashboards, automated reporting, etc
- Act as key thought partner for the Creator/Content Strategy, collaborating on strategic goals, key metrics and needs for the central Creator pillar, co-leading the next iteration of the partner manager framework
- Develop strong relationships with XFN creator-facing teams (e.g. Live, Shop, TTCM, etc) with the goal of creating a holistic creator experience
Qualifications
Minimum Qualifications
- 5+ years working experience including working with creators and content ecosystems, ideally with experience at other top content, entertainment and social media/influencer platforms or companies or relevant industries
Preferred Qualifications
- 5+ years working experience including working with creators and content ecosystems, ideally with experience at other top content, entertainment and social media/influencer platforms or companies or relevant industries
- Highly collaborative individual with a positive track record of working across teams, organizational structures, and regions to drive impact
- Ability to develop scalable frameworks and approaches, informed by qualitative and quantitative insights
- Strong documentation, presentation, and communication skills
- Ability to drive business priorities from start to finish, including understanding key issues, recommending solutions, and building consensus with stakeholders
- The ability to meet deadlines and drive strong execution in a fast-paced environment.
- Exemplary interpersonal, analytical and communications skills.
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.