Creative Strategy Executive

Creative Strategy Exec

Commercial

Permanent

Office location: White City, London (Hybrid Working)

Hiring range: £28,000 - £32,000 plus bonus + benefits

For more information please email TalkingCareers@itv.com

Your work matters to millions.

Shaping culture is in the DNA of ITV. So, it's not surprising that you'll find us in every home in the UK, our productions are famous all over the world and we're at the forefront of the digital streaming revolution.

When you join us, you enter a fun working environment. With opportunities to learn, to grow and make a real difference. Small enough that your impact's felt in the business, but big enough that your impact reaches millions of people.

Come develop your skills, change TV and the course of your career. Don't just watch it. Be part of it. Join ITV.

Your impact sends ripples.

The team

Our vision is to be More than TV, building upon ITV's unique and winning combination of creativity and commercial strength, driven by investment in data and technology.

Our ITV Commercial team is responsible for bringing in the £1.9bn worth of advertising that helps fund ITV's programming. However, our Commercial team isn't just about advertising sales jobs, with an ever-changing marketplace and a multitude of new platforms just waiting for you to tap into, selling TV and online advertising has never been so exciting.

ITV commercial works with over 2000 advertisers to help them create campaigns that cut through competitive clutter, harness popular culture, build credibility, drive fame for their brands and transformational results for their businesses.

The recently established client strategy team sits within the ITV Commercial division and has an overall remit to help ITV build closer and more strategic relationships with its advertisers. We work with the broader commercial team to answer advertiser briefs, ensuring our ideas are rooted in insight and aligned with the client's brand strategy and creative platform.

We are looking for a Creative Strategy Exec who is culturally astute, passionately believes in the power of TV, and who is interested in how brands are built.

Role Overview

This role sits in the engine room of our client strategy team and its main focus is to draw on ITV proprietary and industry research (as well as your own budding foundational knowledge about brand strategy) to up the quality of our response to client briefs.

Strategy execs will work across multiple projects, categories and brands. It is a dynamic role where no two days will be the same. You need to be able to self-motivate and work well under pressure but also be proactive and get stuck into wider team life. You should bring energy, magpie-like curiosity, an entrepreneurial spirit and palpable restlessness to the team.

A strategy exec will be starting to form their own opinions and experience of what good strategy looks like and will be reading the key strategy texts and keeping up to date on the latest thinking and award papers.

You'll embrace the chance to share your opinions with a variety of people, from sales teams to agency people and clients. You'll enjoy researching and using data points to help you get to a point of view that ultimately influences your strategic point of view.

Key responsibilities

• Working across brand partnership and sponsorship briefs - helping to craft creative and comms strategies that lead to top quality creative output
• Contributing to and eventually owning creative briefs, from developing insight to briefing creative teams
• Ability to distil complex information into simple strategic direction
• Building strong relationships with sales execs and managers (your commercial partners in crime)
• Presenting your strategic thinking to clients and agencies
• Keeping on top of the latest industry reports and thinking, and sharing these will the team

Skills you'll need (minimum criteria)

• Experience in a creative/brand/media/cultural insight agency, media owner or in-house creative agency teams.
• A good understanding of the basic principles of good creative and comms strategy
• Is confident distilling their thinking into a creative brief
• Comfortable 'in the grey' aka we won't always get the clearest briefs, we won't always have time to approach something in a purist research way - you will need to be agile, commercial and adaptable
• Collaborative and up for working with lots of different teams

Other things we're looking for (key criteria)

• A can do attitude, someone who is unafraid to "lean in" and support team mates
• An ability to present your work with confidence and passion
• Curious about the industry and about strategic best practices
• Interest in, or experience of, using industry tools such to develop insight

ITV is for everyone.

ITV strongly encourages applications for this role from Deaf, Disabled and/or Neurodivergent people. As a Disability Confident Leader, if you meet the minimum criteria for a role and you have declared that you are disabled, we'll guarantee to take you to the next stage* (minimum criteria above).

We're happy to discuss any support/personalisation you may need during our application and selection process as part of our reasonable adjustments. Drop us a line if you require anything at talkingcareers@itv.com.

Find out more about applying with a disability.

* There may be a few exceptions where we are not able to take all eligible candidates to the next stage due to the volume of applications.

Because those who make an impact deserve to be rewarded for it.

ITV offers some great rewards and benefits including:

• Flexible working with a range of options
• Generous holiday allowance, plus you can buy more
• Annual bonus opportunity
• Competitive pension contribution
• Save as you earn - with an opportunity to buy ITV shares
• Wellbeing and volunteering days plus a wide range of opportunities to help you live a balanced and healthy life

More about our benefits

Please note, on occasion we may receive a very large volume of applications which means applications for a role may close earlier than the referenced closing date. We'd encourage you to apply as soon as possible if interested.

Closing date 9th December]]>