Creative Strategy Director

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About Footballco

We believe football has the power to change culture, society and a brand's trajectory. But we see lots of brands work in football, with very few making football work for them.

We operate a full-service creative and strategy studio powered by the world's biggest football content business. We're passionate about working with brands to help them find their authentic position in football and drive resonance with fans.

Footballco's content and media business reaches more than 650m football fans across the world each month entertaining and inspiring them across social, web, IRL and leveraging our roster of football brands including Goal, MUNDIAL, Front Three, Voetbalzone, Kooora and Spox. No one else has our reach or depth of understanding within the game. We are a team of over 300 people, in 16 countries around the world.

About The Role

We're looking for a Strategy Director with a passion for unearthing cultural, consumer and content insights and communicating them in an inspirational way to sell brave ideas to a wide range of clients looking to engage consumers via their passion for football.

We're looking for someone who has a firm grasp on what true insights are, how to find them and the change they can create. Someone who can identify the key elements in client briefs, find gold in data, understand social/digital trends and analytics and use all of this to help create best-in-class campaign strategies.

The successful candidate will have the ability to think calmly and creatively on tight timelines and question perceived wisdoms in the drive to find the best solution.

You will be expected to be comfortable dealing with senior client contacts and collaborating with multiple senior stakeholders in multiple global locations within our own business.

This position is based in our London office, in Soho. As a senior member of the strategy team, you will manage and mentor multiple team members. You will also be influential internally and work closely with our senior leadership team across sales, creative, insights, client services, content and social teams.

What You'll be doing:

• Work closely and collaboratively with key internal stakeholders including sales, client services, creative and editorial teams
• Clarify briefs and commercial challenges
• Support local and global sales teams on proposals and guide them to help improve the overall quality of our commercial proposal output
• Identify relevant insights, and package them in relevant ways
• Be able to identify, validate and communicate a strategic solution to a commercial, brand or audience brief
• Clearly brief, inspire and feedback to creative and editorial teams
• Evaluate concepts and creative work against the original strategy
• Craft content strategies that get the best out of social and digital platforms, delivering measurable results
• Use your ability to clearly communicate, collaborate and persuade to drive projects through to successful conclusions

• What You Have:

• Experience working in a media, sports marketing, agency or brand strategy role
• Demonstrable cultural and/or creative strategy expertise
• Experience in developing strategic & creative media-led campaign proposals that deliver on marketing goals either at an agency, client or media owner
• Strong understanding of digital and social platforms and the changing landscape of sports content consumption
• The ability to combine creativity with consideration of performance metrics
• The ability to create and deliver compelling presentations
• Understanding and experience of the sports, media or entertainment industries
• Understanding of the needs of brands, media, rights-holders and talent

• Footballco is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, colour, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category.