Creative Manager (Performance Marketing)

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Company Description

Sports betting, gaming and interactive entertainment is changing, and we're leading that change. By putting people first. By placing exciting, engaging and entertaining experiences at more fingertips than ever before. We're pulling into pole position by pushing boundaries further. With innovation. With technology. But most importantly, with people like you. Because when you join Entain, it's your game. So let's win together.

Job Description

As a Creative Manager (Performance Marketing), you will be the driving force behind our top Performance Marketing creatives, and work with a range of stakeholders to deliver best in class creative ads.

Reporting to the Head of Performance Creative, you'll play a key role in our newly-formed team, powering performance marketing across all markets. You'll be the go-to partner for the Performance Marketing team, working closely with creative agencies, the Brand team, Compliance, and other stakeholders to bring fresh, high-performing ideas to life. Your work will fuel the success of our marketing efforts from concept to execution.

What you will do

Project Management:

• Be the main contact between the performance marketing team and key stakeholders to lead on creative projects, ensuring the successful delivery of creative assets across all performance marketing channels.
• Manage project prioritisation based on commercial impact, channel plans and resource availability.
• Coordinate with creative agencies and partners, graphic designers, producers, video editors, and content creators to ensure the delivery of high-quality performance driven ads.
• Review creative assets, to ensure they meet the brief requirements, comply with regulations and adhere to channel best practices.

Strategy & Planning:

• Develop and oversee the planning of creative initiatives, ensuring alignment with overarching Marketing strategy, business goals and specific channel requirements.
• Develop clear creative briefs based on performance indicators, brand guidelines and channel best practices. Support the creation of scripts, storyboards, brainstorming and innovative concepts for new ad creation.
• Present creative concepts and performance insights to internal teams and stakeholders, driving alignment and buy-in.
• Conduct creative research on competitors and industry trends to inform creative strategies.
• Identify new creative opportunities and innovative approaches to improve campaign outcomes.

Creative Analysis and Optimisation:

• Monitor creative ad performance and apply creative insights to improve future campaigns.
• Plan, coordinate, and execute DCO campaigns and A/B testing strategies to optimise ad creative performance across multiple digital channels.
• Stay abreast of the latest trends in Industry and implement new technologies, automations and advanced design tools to streamline workflows, improve efficiencies and creative output.

Qualifications

• Relevant experience in Direct Response Advertising
• Deep understanding of Performance KPIs and Creative testing, with a sharp eye for data analisys and strong pattern recognition
• Experience leading creative projects with a deep understanding of how to maximise the potential of creative teams
• Ability to work effectively with cross-functional teams, including media buyers, marketing, compliance and creative to ensure cohesive and successful campaigns
• Strong ability to troubleshoot and address challenges that arise during the creative process
• Proficiency in Project Management Tools (e.g., Jira, Confluence, Monday.com, Sheets, Miro) and creative automation tools (Jivox, Storyteq, Bannerflow, Smartly)
• Passion for sports - understands the type of content users will engage with
• RMG industry experience is preferable

Additional Information

At Entain, we know that signing top players requires a great starting package, and plenty of support to inspire peak performance. Join us, and a competitive salary is just the beginning. Working for us in the UK, you can expect to receive great benefits like:

• Generous group bonus scheme
• Hybrid working - 2 days in the office
• Private medical insurance
• Pension scheme - matched to 6%
• Ability to buy and sell holiday
• Free subscription to wellbeing app Unmind
• Additional "It's Your Game" day off to use at either Christmas or New Year
• Entain & Enhance days - 2 paid days off to focus on your professional or personal development
• Share save scheme
• Paid subscription to LinkedIn Learning

And outside of this, you'll have the chance to turn recognition from leaders and colleagues into amazing prizes. Join a winning team of talented people and be a part of an inclusive and supporting community where everyone is celebrated for being themselves.

Should you need any adjustments or accommodations to the recruitment process, at either application or interview, please contact us.

At Entain, we do what's right. It's one of our core values and that's why we're taking the lead when it comes to creating a diverse, equitable and inclusive future - for our people, and the wider global sports betting and gaming sector. However you identify, our ambition is to ensure our people across the globe feel valued, respected and their individuality celebrated.