Creative Director (Maternity Cover)

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Freddie's Flowers was founded by Freddie Garland in October 2014 with one ambition: to change people's relationship with flowers. We believe flowers aren't only for grand occasions, but they make every day special, inspiring creativity and sparking joy.

Our starting point was our direct-to-consumer subscription model, helping us grow a loyal UK following. We launched in Germany in 2020, and then in 2021 we secured significant backing from The Craftory, a like-minded purpose-led global investment house, helping us expand, develop and grow. 2023 saw us start our gifting service - bringing the best of Freddie's Flowers to everyone who needs it (even last minute!).

From the seed of an idea we continue to flourish; we're now a B Corp organisation. And our founding mission remains unchanged - to change the world of flowers, and to change the world with flowers.

About the Role:

Contract Type: Fixed-term (Maternity Cover)
Duration: 13 months, August 2026 start

We are looking for an experienced Creative Director to lead and maintain the creative output of the brand for a 13 month period. This is not a role focused on redefining the brand direction, but on confidently steering and executing an already established vision.

Following a recent brand refresh, the focus is on consistency, high-quality execution, and ensuring all creative work lands effectively across channels. You will act as a steady, experienced hand, keeping the creative engine running smoothly while upholding the creative guidelines of the brand.

The role would suit someone from an in-house background used to managing the weekly and monthly creative asset production as well as some campaign creative around our peak trading periods- Christmas, Valentine's Day and Mother's Day.

Responsibilities:

Creative Direction & Brand Stewardship

• Maintain and uphold Freddie's Flowers' visual identity and creative direction
• Ensure consistency and excellence across all brand touchpoints
• Act as creative guardian of the brand, ensuring all outputs align with established guidelines

Team Leadership

• Lead a creative team spanning design, art direction, photography, video, content and production
• Provide clear direction, feedback, and support to ensure high-quality output
• Manage team workflow, prioritisation and delivery

Executional Excellence

• Oversee the delivery of campaigns and day-to-day creative across digital, print, social and email
• Ensure projects are delivered on time, on brief and to a high standard
• Take a hands-on approach where needed to guide and refine creative work
• Help lead on AI integration and toolkits to ensure the team are staying abreast of industry trends and updates

Campaign Delivery

• Work alongside Brand Director to concept seasonal campaign plans
• Lead the rollout of seasonal campaigns and ongoing brand and marketing projects
• Collaborate closely with brand and growth teams to ensure creative supports performance goals
• Optimise and iterate based on results without shifting core brand direction
• Manage creative budget ensuring campaigns and seasonal creative are delivered within budget

Requirements

• Proven experience as a Creative Director or Head of Creative in a brand-led business
• Strong track record of delivering high-quality creative within established brand systems
• Experience managing multidisciplinary teams (design, art direction, video, content, production)
• Highly organised with strong project and workflow management skills
• Comfortable balancing hands-on creative input with leadership responsibilities
• Strong understanding of digital channels and print processes
• Good understanding of creative AI tools

Personal Attributes

• Pragmatic and solutions-focused
• Detail-oriented with a strong eye for design and execution
• Calm, reliable and confident in leading through delivery-focused phases
• Collaborative and clear communicator
• Comfortable stepping into an existing system and making it work effectively
• Passion for flowers and any floristry skills a bonus

Benefits

• Option to buy extra holiday days
• Discounted flowers for friends/family
• WFH (where applicable)
• Learning and Development Support
• Cycle to work scheme
• Employee Assistance Programme
• Discounted gym membership
• Cash plan with Medicash
• Health and wellbeing sessions with The Mind Clinic
• Team socials and events

Please submit your CV and portfolio, along with a short note outlining your interest in the role.

Inclusion:

Freddie's Flowers recognises our success is dependent on the success of our people. Freddie's Flowers is committed to creating an inclusive work environment with a diverse workforce where everyone feels safe and valued. All applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.