Creative Data Strategist

BRAND: Publicis Production
Job Function: Sales & Growth
Location: London, United Kingdom
Experience Level: Management
Workplace Type: Hybrid

Company description

Within Publicis Groupe's Intelligent Creativity business, we specialize in bringing creative ideas to life, and to consumers. By combining 100 years of craft excellence with 6,000 experts across 52 locations of the world's biggest studio network, we leverage the industry's richest data, through the power of agentic AI, to radically redefine content production with Intelligent Content. We intuitively deliver this through Marcel Make, the world's first Intelligent Content agent. The result? Predictively performing content that unlocks business growth in unprecedented ways. No more guesswork. No more waste.

Just content that works, working a lot harder.

Overview

As our data proposition matures, the Creative Intelligence Strategist will serve as the critical "translator" at the heart of our Intelligent Content offer, turning performance, creative, and media metrics into actionable content strategies and compelling narratives. This is a highly visible, client-facing role that sits at the intersection of data science, creative strategy, and production intelligence.

Working primarily in support of new business pitches and capability demonstrations, the Creative Intelligence Strategist will collaborate closely with Creative Directors, Creative Technologists, and Integrated Producers to shape how data informs and elevates the creative process. The role bridges production, creative, and media datasets into what we call Intelligent Content, content that is informed by insight, optimised by data, and proven to perform.

This role puts you at the forefront of the industry, contributing directly to an industry-defining proprietary content platform, with access to some of the world's most influential global brands. You will have genuine, direct influence over the evolution of our Intelligent Content proposition, helping shape not just how we work, but how the industry thinks about the relationship between data, creativity, and content performance. Given the highly collaborative and client-facing nature of the role, we work together in the office four days a week, creating the conditions for the kind of creative and strategic partnership this work demands.

Responsibilities

Data Strategy & Insight

• Serve as the primary translator between data and creative strategy, turning complex performance and creative metrics into clear, actionable content recommendations.
• Develop and maintain data frameworks that connect production, creative, and media datasets into a unified Intelligent Content intelligence layer.
• Analyse competitive landscapes, platform trends, and emerging content formats to inform pitch narratives and strategic recommendations.
• Identify patterns, opportunities, and performance levers across creative and media data to guide content strategy decisions.

Pitch & New Business Support

• Lead the data and insight workstream on new business pitches and capability demos, providing compelling, evidence-led narratives that differentiate Publicis Production's Intelligent Content proposition.
• Lead the data and insight response to RFI and RFP submissions, translating client data and business objectives into compelling, evidence-led narratives that demonstrate the value of Intelligent Content.
• Ensure that client-specific data challenges, measurement frameworks, and KPIs are thoroughly understood and accurately reflected in capability demonstrations, pitch materials, and proposed solution architectures, working in close partnership with the Technology Solutions and Innovation team to ensure data narratives are technically credible and commercially relevant.
• Build and present data-driven case studies, industry benchmarks, and creative performance stories for internal and external stakeholders.
• Collaborate with the growth team to develop thought leadership, insight reports, and positioning materials that demonstrate the value of data-informed production.
• Support handover to Product Strategy and Client Success teams during client transition, ensuring data strategy is embedded into ongoing delivery.

Cross-Functional Collaboration

• Work closely with Creative Directors, Creative Technologists, and Integrated Producers to craft content strategies informed by data.
• Partner with Growth, Technology, Product, and Client Service teams to align data outputs with business objectives.
• Act as a subject matter expert on creative data platforms, including our proprietary content platform, CreativeX, and Adge ,and advocate for their integration into production workflows.
• Contribute to the ongoing development of the Intelligent Content proposition by providing real-world usage feedback, identifying product improvement opportunities, and shaping how our capabilities are communicated internally and externally.

Reporting & Data

• Build and maintain reporting outputs using Power BI, connecting to data sources across creative, production, and media datasets.
• Ensure data quality, accuracy, and documentation standards are upheld across all insight deliverables.
• Work with BigQuery, PostgreSQL, and GCP/Azure environments to access and interrogate data. You will be supported by the wider Technology Solutions team for complex data engineering tasks.
• Experience with ETL pipelines, Python, APIs, or Databricks is a bonus and will be an advantage in this role, but is not a prerequisite.

Continuous Improvement

• Stay current with developments in creative data platforms, AI-powered analytics, and content measurement methodologies.
• Proactively identify opportunities to improve data processes, tooling, and insight delivery.
• Contribute to building a data-informed culture within the Product Strategy and Client Success team and broader Publicis Production network.

Qualifications

Experience

• Minimum 5 years' experience in a data strategy, creative intelligence, or performance analytics role, ideally within an agency, production house, or creative technology environment.
• Demonstrable experience working with creative data platforms such as CreativeX, Adge, Vidmob or similar.
• Strong working knowledge of creative, production, and media datasets, and how they interconnect.
• Experience supporting pitches, new business processes, or capability demonstrations in a data or insight capacity.

Technical Skills

• Proficiency in SQL and experience with BigQuery and/or PostgreSQL for data querying and analysis.
• Proficiency in Power BI or equivalent data visualisation tools for executive-level reporting.
• Working knowledge of cloud data platforms including GCP and/or Azure.
• Experience with Python, ETL pipelines, APIs, or Databricks is desirable but not essential.

Soft Skills & Competencies

• Exceptional communication skills, able to translate complex data into clear, compelling narratives for both technical and non-technical audiences.
• Confident and engaging presenter, comfortable demoing tools and insight frameworks to senior internal and external stakeholders.
• Strategic thinker with the ability to move from data to insight to action, not just reporting what happened, but defining what to do next.
• Highly collaborative, with the ability to work effectively across creative, technology, production, and commercial teams.
• Initiative-taking, resourceful, and comfortable operating in a fast-paced, evolving environment with ambiguity.
• Strong eye for detail and rigorous approach to data quality and accuracy.

WHAT SUCCESS LOOKS LIKE

• Pitches and capability demos are consistently elevated by clear, data-driven insight narratives that win new business.
• RFI and RFP responses accurately reflect client data needs and demonstrate a credible, tailored Intelligent Content solution.
• A coherent data framework connects production, creative, and media datasets into a single Intelligent Content intelligence layer.
• Creative teams produce better-performing content informed by your analysis and strategic direction.
• Reporting outputs are reliable, timely, and consistently deliver actionable insights to stakeholders.
• You become the connective tissue between data, creative, and growth, a trusted voice across all teams and a recognised contributor to the evolution of Intelligent Content.

Additional information

Diversity and inclusion is a core part of who we are at Publicis Production. We're committed to building an inclusive culture that encourages, celebrates and supports our wonderfully diverse employee group - whatever their age, gender identity, race, sexual orientation, physical or mental ability or ethnicity. Diversity and inclusion doesn't just fuel our creativity and innovation, it brings us closer to our people and audiences. We will continue to strive to create a culture and environment where everyone feels empowered and more importantly comfortable enough to bring their full, authentic selves to work. We are committed to providing reasonable adjustments for employees with disabilities and for candidates in our application process. If you need assistance or adjustment due to a disability, please contact us.