Conversion Rate Optimisation Manager

Job Description:

Introduction

Dentsu is the network designed for what's next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. Taking a people-centered approach to business transformation, we use insights to connect brand, content, commerce and experience, underpinned by modern creativity.

Dentsu International is a global leader that specialises in Sales, Marketing, Customer Experience, and Retention to enable clients to keep "winning" whilst ensuring customer growth and experience is at the very forefront for their businesses.

We're hiring a Conversion Optimisation Manager as part of our team in London or Manchester on a hybrid working basis.

We are part of one of the world's largest digital-first end to end media agencies, and offer CRO & UX to some of the world's top companies. We are growing our CRO department and are looking for people to lead our CRO and UX projects.

Our clients include Specsavers, Dr Martens, Levis , Jurys Inn, Asda George and more.

You will be part of a close-knit team of specialists that work together to create customer focused strategies to improve our clients' website experiences.

This is a great opportunity to lead a team of Strategists, Data Analysts, UX Researchers, Designers and Developers, as well as working with the Senior Leadership. You will have the responsibility and freedom to make your mark on our CRO Department, in a supportive environment.

Key responsibilities:

As a Conversion Optimisation Manager your focus will be:

• Lead our conversion optimisation programmes for our top accounts.
• Instill a culture of evidence-based approach to website optimisation throughout the team, using quantitative and qualitative methods to truly understand our clients' products and customers.
• Plan CRO strategies that will improve performance for our clients, this could be through A/B testing, a page/journey redesign, optimising the acquisition journey, site speed optimisation, or any alternatives we deem relevant.
• Be available as senior point of contact on client accounts and provide guidance to Senior Executives with their clients
• Plan out resource for client activity, and ensure internal teams (designers, developers, web analysts and UX researchers) are working within our resource targets
• Senior lead for calls with our top clients and ensure the wider team maintain clear and prompt communication
• Act as project manager for the client and wider team, gathering and providing updates on activities, and ensuring deadlines and quality levels are met
• Communicate success of optimisation programme with senior client stakeholders
• Organise and deliver training sessions for junior members of the team
• You will be working alongside our wider agency teams so experience in channels such as PPC, SEO, Social, Affiliates, Analytics etc would be strongly beneficial.
• Develop our product offering, innovating and harnessing the skills of the team to ensure we're at the forefront of CRO in the market

We are looking for:

The successful candidate will need to be able to lead multiple client optimisation programmes at the same time and provide support to the wider team so the following skillsets are required:

• Passionate about customer behaviour, optimising online experiences and an interest in wider digital marketing activity
• A strong knowledge of digital marketing, especially CRO or UX, and the ability to create and action a strategy to improve client performance
• Experience of managing a team project, preferably in digital marketing
• You must be able to efficiently manage your team's workload to provide the best results for multiple clients; providing clear briefs, proactively identifying problems and blockers, QAing work so it is at the desired level and prioritising team activity to meet deadlines
• Ability to lead a team of project managers, designers, developers, researchers and web analysts. You do not need to have direct management experience.
• Excellent communication skills, having the confidence to lead client calls/meetings and engage with senior client stakeholders
• Ability to create a strong relationship with our client stakeholders
• Desire to continually learn and develop, and coach those around you to do the same

What we offer

This is a permanent role. The team is based from our London or Manchester offices on a hybrid working basis.

As well as a competitive salary, you'll enjoy a benefits package that you can tailor to your needs which includes:

As well as a competitive salary, you'll enjoy a benefits package that you can tailor to your needs which includes:

• Ongoing Training
• Unparalleled professional development
• Company-provided Medical Healthcare
• Generous Pension provisions
• Health and Wellness benefits
• Life Assurance
• Working in diverse teams where you can make a real impact.
• Exciting and rewarding environment.
• Varied work across industries

Great additional benefits

• 25 holidays per year, plus bank holidays, additional Christmas leave and your birthday off. We also offer 2 paid volunteer charity days and 3 well-being each year

Inclusion and Diversity

Our diverse and inclusive culture enables our employees to bring their whole selves to work and be proud of doing so. For us, this is the foundation for great innovation which, in turn, generates better outcomes for our people, partners and communities. This is why we encourage applications from people with disabilities, and of all ages, nationalities, backgrounds and cultures.

We are happy to discuss flexible and agile approaches to working for all our roles - we can't promise we will be able to offer you everything you want or need but we do promise to discuss it with you openly and honestly. If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with our recruitment teams.

About dentsu

Taking a people-centered approach to business transformation, we use insights to connect brand, content, commerce and experience, underpinned by modern creativity. As part of Dentsu Group Inc. we are headquartered in Tokyo, Japan and our 65,000 employee-base of dedicated professionals work across four regions (Japan, Americas, EMEA and APAC). Dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society.

Diversity, equity, and inclusion sits at the heart of our Social Impact strategy - our fully integrated sustainability strategy which includes our ambition to build a fair and more equal society, where everyone is equipped to thrive.

Location:
Manchester - Bonded Warehouse

Brand:
Dentsu Media

Time Type:
Full time

Contract Type:
Permanent]]>