Conversion Rate Optimisation Executive

Job Title:
Conversion Rate Optimisation Executive

Job Description:

Introduction

Dentsu is the network designed for what's next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. Taking a people-centered approach to business transformation, we use insights to connect brand, content, commerce and experience, underpinned by modern creativity.

Dentsu International is a global leader that specialises in Sales, Marketing, Customer Experience, and Retention to enable clients to keep "winning" whilst ensuring customer growth and experience is at the very forefront for their businesses

We're hiring an Optimisation Insights Executive as part of our team based from our Manchester, Newcastle, or London offices.

Purpose of the Role

We're looking for someone who loves delving into data to pull out powerful insights and tell a compelling story of the behaviour behind the numbers.

Who we are and why to apply with us?

We are part of one of the world's largest digital-first, end to end media agencies, and offer CRO & UX to some of the world's top companies. We are growing our CRO department and are looking for people want to further develop their data analytics skills to gather insights for our clients.

Our clients include: Dr Martens, Leonardo Hotels, Lloyds Pharmacy, Magnet Kitchens and more.

Key Responsibilities

As an Optimisation Insights Executive your focus will be:

• Turning data into insights to tell the story of user behaviour that can be used to drive our clients' conversion optimisation programmes.
• Providing advanced reporting and analysis on user behaviour and website performance for our clients and communicating your findings to a variety of stakeholders.
• Using a range of data sources to understand our clients' websites, how they perform, what drives user behaviour, and where there is opportunity for growth. These will include Google Analytics, Adobe Analytics, ContentSquare and any client internal data sources.
• Analysing A/B test data and create conclusion reports that communicate the final outcomes, learnings, and long-term impact of our experiments (training is provided).
• Following briefs provided by the wider team (strategy, research, design, development) and provide data insights that support their work.
• Working alongside our Analytics and Development teams to ensure they are tracking data for our clients accurately and efficiently.
• Representing the Insights team on client calls.

This is a great opportunity to collaborate with other members of the team including other Web Analysts, Strategists, UX Researchers, Designers and Developers. Sharing ideas with other experts provides the best results and enables your professional development in a way not available anywhere else.

Experience & Qualifications

The successful candidate will need to have:

• Strong data-communication skills relating performance data to user behaviour, and bringing this to life for clients
• Analytical approach, identifying issues and break them down to find the root cause and provide solutions.
• Attention to detail, ensuring work is accurate, professional, and well documented.
• Knowledge of CRO, web analytics, data analysis and visualisation, and statistics.
• Ability to work collaboratively with the wider team of strategists, designers, developers, researchers and web analysts
• Proficiency in Microsoft Excel (or other spreadsheet software) and Powerpoint.
• (desirable) Working knowledge of Google Analytics, Adobe Analytics, or other web analytics platforms, and dashboarding tools such as PowerBI or Looker Studio.
• Desire to continually learn and develop, either through guidance from the senior team, or making the most of the many training opportunities available at Dentsu

What we offer

A warm and flexible working environment

• Option to hybrid, or full time in the office in Manchester, Newcastle, or London.
• Every year we conduct an employee survey and consistently score excellently for Management, Respect, Innovation, Team, Empowerment, Customer focus and Valued Input.
• We have regular social events as a team and have a brilliant team dynamic.

Ongoing Training

• We are Europe's leading partner of UX quantitative insights tool Contentsquare. You will receive certified training on how to use this enterprise experience analytics platform.
• We are a member of the Baymard Institute, and provide our team with certified training courses on all things UX.
• Work side-by-side with senior team members and get hands-on training from other disciplines in the CRO and UX team develop your skills.

Unparalleled professional development

• Experience working on a range of top clients across a variety of industries
• We are committed to your professional development, providing you with fortnightly 1-2-1s with your Manager, and a clear career progression plan, including pay and promotion reviews every 6 months.
• The team structure means that there is ample opportunity for career progression into more senior positions or sideways movement to discover new career paths.
• As part of the Dentsu Network, we work closely with the other specialist agencies to service our clients (Creative, Media, Digital etc). This provides a wealth of opportunities to learn about other areas of online and offline marketing

Inclusion and Diversity

Our diverse and inclusive culture enables our employees to bring their whole selves to work and be proud of doing so. For us, this is the foundation for great innovation which, in turn, generates better outcomes for our people, partners and communities. This is why we encourage applications from people with disabilities, and of all ages, nationalities, backgrounds and cultures.

We are happy to discuss flexible and agile approaches to working for all our roles - we can't promise we will be able to offer you everything you want or need but we do promise to discuss it with you openly and honestly. If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with our recruitment teams.

About dentsu

Taking a people-centered approach to business transformation, we use insights to connect brand, content, commerce and experience, underpinned by modern creativity. As part of Dentsu Group Inc. we are headquartered in Tokyo, Japan and our 65,000 employee-base of dedicated professionals work across four regions (Japan, Americas, EMEA and APAC). Dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society.

Diversity, equity, and inclusion sits at the heart of our Social Impact strategy - our fully integrated sustainability strategy which includes our ambition to build a fair and more equal society, where everyone is equipped to thrive.

Location:
Manchester - Bonded Warehouse

Brand:
Dentsu Media

Time Type:
Full time

Contract Type:
Permanent]]>