Content Marketing Manager

This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board.

Description

Position at EF Corporate Learning

Job position: Content Marketing Manager (Maternity Cover)

Duration 12 Months

Office location: London - Hybrid (3 days per week in the office, 2 days remote)

Who are we?

EF Corporate Learning is the world's first and largest corporate language training provider. Delivering language training for organizations since 1965 and with 20+ million learners trained online since 1996, our legacy and global scale are unmatched. Many of the 3,000+ multinational organizations we serve have partnered with us for over 15 years.

Our award-winning method is designed using the largest dataset of language learners in the world, drawing from 2.2+ million English assessments, 5+ million live private classes yearly, and countless more learners enjoying structured self-study every day. The result is a learning experience with 3x better engagement and learning progress, helping your teams find their voice, faster.

The Opportunity

We are looking for an experienced Content Marketing Manager to join our marketing team for a 12-month maternity cover. This pivotal role focuses on managing our editorial and content execution, ensuring we continue to deliver impactful B2B marketing campaigns that resonate with our audience of HR and L&D leaders and other business decision-makers.

The ideal candidate will be an exceptional writer and an outstanding project manager with a proven track record in content marketing.

Why work for us?

• Developing our talent is core to our values. We provide regular training, access to self-development platforms, real ownership, and career progression opportunities
• Hybrid working arrangements
• An attractive salary (based on track record) and benefits packages
• Comprehensive Onboarding and development programs
• A strong network of international peers and collaborators.

Key responsibilities

• Editorial content creation: Write and oversee the production of high-quality content, including insights articles, research reports, case studies, webinars, email campaigns and cadences, email nurture copy and more, to support lead generation and brand building. Use knowledge of SEO to ensure content can be found via search engines.
• Editorial strategy: Align with the overarching editorial strategy aligned with the company's marketing and business goals.
• Project management: Manage content calendars and workflows to ensure timely delivery of all content assets.
• Campaign support: Collaborate with the wider marketing team to align content with campaigns and social media initiatives, including supporting on copy for marketing channels such as email.
• Stakeholder collaboration: Work closely with internal teams, subject matter experts, and external agencies to gather insights and ensure accuracy in all content.
• Brand Voice: Uphold EF Corporate Learning's brand voice across all communications.

The skills & experience we look for

• 5+ years of experience in content marketing or a similar role, ideally in a B2B environment.
• Proven expertise in creating and managing editorial and content pipelines.
• Exceptional writing and editing skills with the ability to deliver tone and style for a target audience.
• Ability to work to tight deadlines and have experience optimizing content for SEO, as well as analysing performance metrics and improving copy accordingly.
• Strong project management skills with experience handling multiple projects simultaneously
• Familiarity with marketing tools like CMS platforms is preferred.
• Experience collaborating with designers, developers, and other marketing professionals.

To thrive at EF Corporate Learning EF, you will:

• Have strong personal drive and energy
• Possess an entrepreneurial spirit with a nothing is impossible mindset
• Excited by having ownership and autonomy
• Enjoy working in a fast-paced results-driven environment
• Be passionate about learning and language.

About us:

With campuses and offices in over 50 countries, including the beautiful Ashridge House outside London, we offer a truly global and collaborative environment.

Whoever you are, whatever you are passionate about-we welcome you and want you to bring that to work every day.

UK Staff Benefits

• Office gym & yoga studio
• Cycle scheme
• Private Medical Insurance
• Private pension scheme managed by Aviva
• Loan for annual travel passes
• Employee Assistance Programme

EF CORPORATE LEARNING is proud to be an equal opportunity employer and we are committed to inclusion and belonging across race, ethnicity, gender, age, religion, disability, parental status, identity, experience and everything else that makes you unique.

Find out more: corporatelearning.ef.com