Content Marketing Manager

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Content Marketing Manager

Located in vibrant Horsham, Breathe isn't your typical SaaS business. Private equity owned, well-funded, with 15,000 customers and an average 6 years' LTV (a rarity in the SaaS industry), Breathe is the number 1 HR Software for SMEs in the UK. But there is more to it - our work culture is award winning, with talented people that are committed to driving impact, while having fun together. We're proud of our track record of success, but we're even more excited about what the future holds for us.

Why is this role important?

At Breathe, we are committed to creating intuitive software to save time for small businesses. With big plans on the horizon, we are seeking a talented Content Marketing Manager to be part of a new content journey. The ideal candidate will be creative, strategic, and data-driven, with a passion for technology and a proven track record of implementing or participating in successful marketing campaigns.

Responsibilities:

• Manage content programmes from start to finish
• Create high-quality, value led content to drive our demand generation efforts
• Repurpose content to maximise content ROI across channels
• Collaborate closely with subject-matter experts to craft original content across a diverse range of formats
• Report on content performance and take a data driven approach to constantly optimise the content we create
• Efficiently incorporate stakeholder feedback, making necessary amendments and rewrites while upholding quality standards
• Report on content performance and proactively experiment with different ways to attract new Breathe users
• Learn from what data tells you and optimise the future content that you write

What we value for this role:

• Proven experience in content marketing (ideally B2B SaaS technology)
• Experience in producing a wide range of content formats (long form, short form, video, webinars, podcasts etc)
• Good understanding of demand generation and knowledge of what works from a content perspective
• A storyteller who can balance creativity and strategic thinking
• Hands-on approach - willingness to jump in and help others in the team as needed
• Detail-oriented with a focus on producing high-quality content
• Data-driven and highly analytical - knowing how to get the best performance out of the content you produce and how to report on successes
• Proficiency in SEO best practice and content optimisation
• Experience with marketing automation and analytics tools such as Hubspot/GA4
• Experience managing the workload of external freelancers and agencies
• Collaborative and open-minded, caring about quality and results
• Capacity to work at pace under pressure and manage multiple project simultaneously
• Proactive approach to work
• Positive, empathetic and professional attitude towards customers and colleagues
• Active team player
• Passion for the role and the product
• Constantly seeking ways to improve in the role
• Actively researching latest developments and trends in your area of expertise
• Growth mindset

Our People Benefits:

• £40k - £47k + company bonus
• 25 days holiday + birthday off
• Flexible working
• Private medical including dental, optical and mental health cover
• Life insurance 2x salary
• Matched pension scheme (5%)
• Employee Assist Programme
• Learn Days: 1 day per month
• x2 volunteer days per annum
• Access to Reward Gateway for hundreds of discounts

Our hiring process:

Stage 1: Initial screening call with our Talent Acquisition Advisor

Stage 2: Interview with CMO

Stage 3: Final interview (in office or virtual)

Confidence can sometimes hold us back from applying for a job. But we'll let you in on a secret: there's no such thing as a 'perfect' candidate. Breathe is a place where everyone can grow. So however you identify and whatever background you bring with you, please apply if this is a role that would make you excited to come into work every day.