Content Marketing Manager

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Karo Healthcare, a dynamic and growing company, is all about making smart choices for everyday healthcare. With a wide-ranging portfolio across seven categories including medical products, we own and sell over 100 brands in about 90 countries. Our portfolio includes such brands as E45, Pevaryl, Lamisil, Nutravita, Decubal and many others. Our core belief in empowering people to make intelligent health decisions drives our growth strategy, blending organic expansion and M&A. Since 2019, under EQT ownership, we're rapidly heading towards a €1 billion European leadership position in consumer health.

Join us at Karo Healthcare on our exciting journey. We're currently looking for a Content Marketing Manager for the brand Nutravita in our office in Maidenhead.

Are you enthusiastic about creating content that promotes healthier living? Our Content Marketing Manager position offers just that! You'll have the freedom to come up with strategic decisions and get creative, shaping how our brand communicates. Come be a key player in our rapid growth journey to success!

Develop and Implement Content Marketing Strategies:

• Create and execute content marketing strategy in line with the brand's goals and values
• Identify & understand specific target audiences, tailoring content to meet their needs and preferences

Content Creation:

• Conceptualize and produce engaging high-quality content across multiple digital marketing channels, including social media, email, website, and more
• Craft short and concise on-brand and commercial copy that captivates our audience
• Work closely with the inhouse nutritionist & creative team to brief and co-produce content materials, ensuring alignment with brand guidelines and objective
• Manage UGC for the brand, including sourcing creators, scripting and briefing, reviewing content, tracking performance & gather learnings and insights

Brand Management:

• Ensure consistent and appealing brand messaging across all communication channels
• Monitor and manage the brand's online presence to maintain its reputation

Market Research and Analysis:

• Conduct market research to understand trends and competitor activities
• Analyze content performance to evaluate campaign effectiveness in close collaboration with inhouse performance marketing team

Room for Further Development and Involvement within Innovation & Brand Management:

• Opportunity for professional growth and advancement, with the potential to contribute to innovation projects and other brand management initiatives

Requirements

Competencies:

• Bachelor's or master's degree in digital marketing, communication or relevant field
• Fluent (C1/C2) English language knowledge
• At least 4-5 years of experience from digital marketing/content marketing
• Proficiency in copywriting and creation of various types of content, including written, visual, and multimedia formats
• Profound experience from working with social media channels like Facebook, Instagram, TikTok, Pinterest etc.
• Basic knowledge in tools and platforms for measuring content performance, such as Google Analytics, social media analytics, and SEO tools
• Proficiency in analyzing digital KPIs such as website traffic, conversion rates, click-through rates, engagement metrics, and social media insights to measure content performance and optimize strategies
• Experience with email marketing automation platforms such as Klaivio for creating and managing email marketing campaigns

Personal characteristics:

• Positive attitude towards ambiguity and agile working environment
• Capacity to identify challenges and find creative solutions to overcome them in content creation and strategy implementation
• Ability to think outside the box and generate innovative content ideas that resonate with the target audience
• Structured way of working with an actionable mind-set
• Passionate about healthy living

Benefits

• Opportunity to create, grow, and encourage
• Apart from a competitive salary pack, there are lots of growth opportunities to meet your personal ambitions
• Flexible schedule and life work balance
• Responsibility for exciting and challenging projects that have a direct, visible impact on our customers and the industry
• Very positive work environment in a young, international, and motivated team
• Start-up spirit while being a part of the large international organization with strong values

Karo Healthcare has a Diverse & Inclusive environment. We are looking for qualified candidates irrespective of gender, gender identity, sexual orientation, ethnicity, race, religion, national origin, disability or age.