Content Manager

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Content Manager

Department: Commercial

Employment Type: Permanent

Location: Edinburgh, Scotland

Reporting To: Head of Marketing

Description

It's an exciting time to be part of activpayroll, and in particular within our Marketing and Demand Generation team where we're working at pace and with passion to build a really compelling story for our customers. Great content is at the heart of that project, and we're really excited to be bringing a brand new role of Content Writer into the team to help us craft our narrative and bring our proposition to life in the market.

This is an opportunity for a candidate with a real knack for commercial storytelling to really drive the creation of a wide range of content that bolsters our marketing efforts and drives demand, giving a voice to our business and helping to expand our global presence.

On a typical day, it looks like this...

• Developing and executing content strategies that align with ICP, Brand, Marketing and Sales strategies, including SEO goals to increase organic search visibility and traffic.
• Producing high-quality content that engages our target audiences and drives action
• Developing content that supports marketing and advertising campaigns, enhancing the impact and coherence of our promotional efforts
• Working closely with the SEO team to create content that is optimised for search engines while maintaining engagement and readability
• Creating tailored communications for customer engagement, including newsletters, product updates, awareness and other customer-focused materials
• Collaborate closely with sales and thought leaders to create engaging and high-quality content for their personal social media pages, demonstrating creativity and strategic thinking
• Ensuring consistency of brand voice, style, and quality across all content outputs
• Analysing content performance metrics to continually refine and improve content strategy and execution
• Stay current with industry trends and consumer preferences to ensure content is relevant and impactful

To be truly effective, you'll be...

• Experienced as a Content Writer or Copywriter, with a particular focus on SEO and sales and marketing content
• Able to show us your great work, with a strong portfolio of written and digital content
• Exceptional at writing, editing, and proofreading with a keen eye for detail and a commitment to high-quality output
• Familiar with SEO practices, content categorisation and structure, content development, distribution, and measurement
• Experienced in creating content for various multimedia platforms including videos and podcasts
• Fantastic at organisational and project management, capable of managing multiple projects simultaneously in a fast-paced environment
• Creative and innovative, able to transform complex information into engaging content
• Ideally qualified in a relevant subject, such as English, Marketing, Journalism or Corporate Communications