Content Creator & Social Media Manager

This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board.

About Goodwall:

Goodwall is an award-winning EdTech preparing the next generation of talent for a future of work shaped by the intelligent age and a changing planet. We are guiding 3 million+ talent aged 16-23 to maximize their potential. Think of us as a LinkedIn for the TikTok generation. We are creating the most engaging and interactive experiential learning experiences in partnership with Fortune 500 brands like Accenture, HP, and Microsoft, as well as governments and the United Nations, to equip emerging talent with the confidence, skills, and networks they need to achieve better livelihoods.

Goodwall has been recognized as a World Economic Forum Technology Pioneer, TIME100 Top EdTech, and featured on the cover of F@stCompany, as well as on Bloomberg, CNBC and Forbes 30 Under 30.

Our global performance-driven team is built on a growth mindset and a foundation of teamwork and trust. Backed by $25M+ in funding from leading investors, we are on a mission to level the playing field for youth everywhere.

If you are ready to be challenged and deep down know you are capable of adding disproportionate value to advance our mission, join our team.

The Role: Content Creator & Social Media Manager:

We're looking for a high-energy Content Creator to own brand storytelling and social media. This role is for someone who thinks like a creator, edits to a high professional standard, and strategizes like a social media lead.

You'll develop viral, scroll-stopping content that shares Goodwall's mission and impact, drives engagement with existing and new brand partners, and sets EdTech trends -not just follows them.

60% Content Creation | 40% Social Media Execution

• Think high-growth influence-content that is punchy, fast, and culturally relevant.
• Work directly with the Founders & Marketing to bring Goodwall's digital presence to life.
• You will be Goodwall's in-House Content Creator- with this comes high standards and significant scope to innovate, build, and scale our in-house content creation strategy.

What You'll Own:

Content Creation & Video Editing (60%)

• Own Partner and Founder video content - shoot, edit, optimize, and publish with focus on LinkedIn, X as well as partnership with Marketing across TikTok, Instagram,
• Craft viral, bite-sized clips that tell stories in under 60 seconds-think hook-first, trend-driven, and algorithm-friendly.
• Elevate Goodwall's brand positioning and Founders' thought leadership with polished, high-impact video content.
• Repurpose long-form content (podcasts, interviews, talks) into highly shareable short-form content.
• Master of captivating storytelling - snappy captions, strong visuals, and perfect pacing.
• Push the boundaries of creative content formats - experiment with storytelling, animations, and emerging trends.

Social Media Strategy & Execution (40%)

• Own and grow the social presence of Goodwall and its Founders - positioning them as industry leaders.
• Develop and maintain a data-backed content calendar- post consistently, track performance, iterate fast.
• Analyze what works - A/B test hooks, thumbnails, and posting times to optimize reach and engagement.
• Stay two steps ahead of trends - create reactive content, and leverage viral formats.
• Engage with our audience - build community and foster meaningful conversations.
• Work cross-functionally to align content with broader brand, marketing, and business objectives.

What You Bring:

• 3-5+ years experience in video editing & content creation (or a strong portfolio and audience demonstrating proven success).
• Experience could include a similar role at a fast-growing startup or building your own portfolio and social media following.
• Highly skilled, innovative video editing tools (Adobe Premiere Pro, CapCut, Final Cut Pro, After Effects, etc.).
• Deep understanding of LinkedIn, YouTube Shorts, TikTok, Instagram Reels - you know what works and why.
• Obsessed with social media metrics-you track engagement, optimize, and constantly improve.
• Creative and strategic-you can craft viral content but also think long-term about brand positioning.
• A self-starter who thrives in fast-paced environments-you move fast, test, learn, and iterate.
• Entrepreneurial mindset-you're eager to own, build, and scale an in-house content function from the ground up.
• Bonus: Experience in EdTech, startups, or personal branding for executives.

Why Join Us?

• Work with a mission-driven team impacting millions of young people worldwide.
• Be at the forefront of content & AI-driven learning in a high-growth EdTech startup.
• Significant autonomy and ownership-build something meaningful from day one.
• Collaborate with top brands (Accenture, Microsoft, UN) and industry leaders.
• Remote-first, flexible work, and competitive compensation.