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Join us as Consumer CRM Manager

Want to do work that really matters?
At Checkatrade, we're building the UK's go-to home improvement marketplace. Every day, we help millions of homeowners find the right tradesperson for the job, fast, fair, and without the faff.

We are at a pivotal moment. We're moving beyond one-off transactions to become a trusted, lifelong household partner. CRM is the engine that will unlock this shift. We're looking for a lifecycle architect to turn our CRM from a campaign-led channel into a high-performance, automated growth engine that keeps homeowners coming back for life.

Forget long lists, here's what you'll actually spend your time on:

Architecting the Homeowner Journey: Mapping the end-to-end lifecycle from the first search to the tenth booking identifying the "aha" moments that drive long-term loyalty.
Building Intelligent Automation: Designing and launching sophisticated, multi-channel flows in Braze (Email, Push, In-App, SMS) that react to user behavior in real-time.
Driving Commercial Impact: Moving beyond "opens and clicks" to own the metrics that matter: activation, repeat booking rates, and lifetime value (LTV).
Embedding CRM into the Product: Partnering with Product and Engineering to ensure lifecycle thinking is baked into our app, onboarding, and new features from day one.
Setting the Standard for Excellence: Establishing the playbooks, experimentation frameworks, and QA standards that allow us to scale our communications without losing quality.

It's not about ticking every box. It's about turning up curious, ready to crack on. You'll do well here if you bring:

Deep CRM Expertise: Proven hands-on experience in lifecycle marketing or growth, specifically within marketplaces or digital platforms.
Platform Mastery: High proficiency in Braze (or equivalent) with the ability to build complex, automated multi-channel journeys at scale.
Analytical Rigor: A natural comfort with data and attribution; you know exactly how your campaigns move the needle on revenue and retention.
Strategic Intuition: You understand the "why" behind user behavior and know how to use triggers to drive frequency and trust.
A Bias for Action: You're a builder who prefers creating scalable systems over running one-off campaigns, and you thrive in a fast-paced environment.

We believe great work deserves great rewards. Here's just a taste:

Competitive salary + annual bonus or commission (role dependent)
Employee Share Program
Health, well-being and learning support
Gym membership, Smart Tech Scheme and Cycle Scheme
Birthday/Special day leave
Buy & sell holiday scheme
1 week's paid charity leave and much more!

How we'll get to know each other:

Screening call with one of our Talent Acquisition Partners

1st stage interview with the Hiring Manager 30minutes

2nd stage interview with Senior Leadership

3rd stage interview - Case study

If you require any reasonable adjustments during our interview process, please discuss them with your Talent Acquisition Partner.

If this sounds like the place where you can do your best work, we'd love to hear from you, even if you don't tick every box

About usWe're Checkatrade - the UK's leading platform for finding a tradesperson. With more than 50,000 trades listed and over 6 million reviews, we help homeowners get jobs done right and help tradespeople grow their business.

We're growing fast, with big plans to become the go-to brand for home improvements. If you care about great work, take pride in the details, and want to make an impact, you'll fit right in.

Consumer CRM Manager

Consumer CRM Manager

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