Community Partner Manager
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Company Description
We're part of Informa, a global business with a network of trusted brands in specialist markets across more than 30 countries, and a member of the FTSE 100.
Our purpose is to connect our customers to information and people that help them know more, do more and be more. No other company in the world helps more people share professional knowledge or make business connections.
We run around 800 events each year, create digital platforms based on engaging news and information content, and operate professional development programmes for individuals and businesses.
Job Description
Our goal is to establish BPI as a trusted partner in the bioprocess community by building and nurturing strong relationships with buy-side stakeholders (pharma and biotech).
Working closely with our campaign marketing teams, you'll help create and deliver strategies to bring the right people to our events. Together with our content and publishing teams, you'll also play a key role in growing the life science community, fostering engagement, and uncovering new opportunities to drive audience-led revenue.
SCOPE OF INFLUENCE
- External Client Group: Pharma and Biotech profiles aligned with target audience and associations
- Internal Client Group: Conference Producers, Campaign Marketing, Delegate Sales, Business Development and Delivery Team
PRINCIPAL DUTIES AND RESPONSIBILITIES
Audience Curation - Research
- Identify attendee profiles required to improve the quality of our audiences, in collaboration with content, campaign and sales teams, whilst also protecting paying delegate revenue
- Work as part of a dedicated community team to research and identify prospects for targeted audience build
- Aggregate and compile lists of potential attendees from your own research (AI enabled, LinkedIn, Competitor agendas) and referrals from internal and external (speakers, sponsor companies, associations) networks
Audience Curation- Acquisition
- Contact selected individuals by email and by telephone to discuss attendance and securing their event participation including various structured networking / social formats
- Rgister community members/contacts/clients on internal databases and maintain good records
- Ensure timely correspondence with registered guests throughout the guesting campaign to deliver excellent Cx and promote high show rates
- Prospect full attendee list to secure buy-side participation for sponsored hosted products (e.g. one-to-one meetings, site visits, hosted discussions and dinners)
Audience Curation - Delivery
- Attend events as required
- Fulfill audience delivery for sell-side hosted products
- Manage relationships with key industry, association, and sponsorship representatives - through onsite and face-to-face meetings. Cultivate relationships with stakeholders and partnerships for new opportunities
Audience: Reporting and Analytics
- Provide weekly reporting on confirmed guests against targets
- Monitor guest uptake and invite output to ensure required job titles targets are being met
- Provide sales team with timely reporting on attendance for client events
- Conduct post-event analysis including best source types and show rates
Qualifications
Work experience in a community, events, or other relevant role is highly beneficial for this role.
An interest in the Life Science Industry is also desirable.
Additionally, the skills we will ask you to evidence are:
- Proficiency with MS Office
- Excellent interpersonal and relationship management
- Ability to network with senior industry figures
- A customer-centric outlook
- Research skills using several information sources
- Time management with an ability to multi-task and attention to detail
- Ability to prioritise, work to tight deadlines and adapt to last-minute adjustments
- Enthusiasm and a collaborative mindset
- Desire to think creatively, innovate and shape a product around customer needs
- Excellent written and verbal communication skills with meticulous attention to detail
Additional Information
We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here's some of what you can expect when you join us. But don't just take our word for it - see what our colleagues have to say at LifeAt.Informa.com
Our benefits include:
- Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive and most of us balance time in the office with time working remotely
- Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
- Broader impact: take up to four days per year to volunteer, with charity match funding available too • Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it's time for the next step, we encourage and support internal job moves
- Time out: 25 days annual leave, rising to 27 days after two years, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
- A flexible range of personal benefits to choose from, plus company-funded private medical cover
- A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
- Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps and more
- Recognition for great work, with global awards and kudos programmes
- As an international company, the chance to collaborate with teams around the world
We're not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most - although not all - of the skills and experience listed, we welcome your application.
At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.
See how Informa handles your personal data when you apply for a job here.