Communications Manager

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Founded in 1971 in Somerset, England, today Mulberry is a truly global fashion company and the largest manufacturer of luxury leather goods in the United Kingdom. Across all locations, we are united by our employee values: Be Bold, Be Open, Be Responsible, Be Imaginative.

If these are values you share, we would love you to join our team.

The Role:

As Communications Manager, you will report to the Head of Communications to develop and manage the strategy for communications, to define and build the community of press and opinion leaders around Mulberry and to secure the correct brand positioning.

You will implement the strategy, for the delivery of qualitative and quantitative media coverage, in key global markets including UK & EMEA. You will work closely with the Communications Assistant to develop and execute strategies for key initiatives, product launches, special projects and event editorial across print, digital and social media, and work closely with peers to align on the global strategy, ensuring a unified vision across the markets.

Hybrid working applies to this role, meaning you can work 50% of your time from our beautiful office in Kensington and 50% of your time from home.

Duties & Responsibilities:

- Lead the Communications Assistant and Sample Room Manager, with an inclusive and supportive management style, working closely with team members, as well as across departments, to deliver on the communications strategy and business objectives.

- Work with the Head of Communications to develop strategic 360° global communication plans, that ensure a consistent brand voice across the markets.

- Devise and execute targeted communications plans for the launch of key projects, collaborations, product launches, store openings and brand events.

- Work with Communications Assistant to devise and execute an effective and creative product placement strategy.

- Identify and map key target media for Mulberry across the relevant markets.

- Responsible for story and feature placements; placing key features across agreed media as planned with the Head of Communications.

- Evaluate and manage media requests for interviews.

- Analyse and improve on editorial output achieved each season in qualitative and quantitative terms.

- Manage the creation of press kits, press releases and other seasonal documents.

- Support and oversee the Communication Assistant and Sample Room Manager to ensure the smooth running of press office activity and sample management.

- Build and maintain a relevant community around Mulberry and help to foster meaningful relationships with key figures in media and creative worlds.

- Stay ahead of key industry news and updates as well as competitor activity and share developments across departments.

- Oversee seasonal seeding lists for media.

- Create and manage media guestlists for events and ensure appropriate editor attendance at targeted events; including overseas events, brand moments and press days.

- Attend key press trips where relevant, managing all aspects of the trip and ensuring the brand's objectives are delivered.

- Ensure clear communication with local markets and franchise partners through regular meetings and calls, to ensure timely updates, consistent global messaging, and effective execution of strategy.

- Participate in regular calls with commercial and product teams in relevant markets and provide updates on the department's activity.

- Collaborate closely with other areas of the business including marketing, product management, buying & merchandising, retail and creative teams to proactively identify campaigns and hero product that require media attention.

- Generate reports for distribution to management, as well as compiling relevant information for global monthly reports.

- Managing relevant budgets and ensuring that all press activities are delivered in line with this.

- Supporting and mentoring direct reports to aid their learning and growth.

Brand:

- Understand and demonstrate the Mulberry employee values and behaviours: Be Bold, Be Imaginative, Be Open, Be Responsible.

- Support Mulberry to deliver an inclusive culture, through behaving in a way that is open-minded and respectful towards others, and understanding that your views, opinions and experiences may not always be shared by your colleagues.

- Act as an ambassador for Mulberry and communicate positively about the brand.

Made to Last:

- Wherever possible, incorporate environmentally responsible practices into your work. Contribute to decreasing Mulberry's carbon footprint, helping to mitigate climate change and promoting a greener, more sustainable future.

- Support to foster an environment where diversity is embraced and all individuals feel valued, respected and included. Promote equity, empathy and understanding and demonstrate this commitment within your internal and external communities.

Skills and Knowledge Required:

- Extensive fashion communications experience, ideally gained both in-house and at an agency, and able to demonstrate senior level UK fashion press and industry contacts.

- Excellent written and verbal English.

- Excellent team management skills.

- Ability to effectively challenge and influence within internal and external teams.

- A truly collaborative team player, able to work across multiple departments with differing objectives, whilst championing and delivering best practice and innovation across the business.

- Confident with multi-tasking, working to tight deadlines and troubleshooting under pressure.

- Well-organised and efficient with strong planning and prioritising capabilities and the ability to work to multiple, competing deadlines.

- Proficient in Microsoft office - Excel, Word, PowerPoint.

- Good knowledge of Launchmetrics, DMR, Fashion Monitor.

- Interest and current knowledge of wider culture.

What we can do for you:

- Product allowance

- Additional Day Off for your Birthday!

- An enviable staff discount and exclusive access to staff sales

- Pension Contributions & Life Assurance

- Training and development opportunities - including full access to LinkedIn Learning!

- x2 Community Days per year

- Onsite gym

- Fresh fruit everyday

Mulberry is an equal opportunities employer and we are passionate about hiring and developing the best talent. All hiring decisions are made only on the basis of qualifications, skills or experience and as they relate to the particular role. If you need us to make any adjustments to our application or interview processes to enable you to be at your best, please email us at talent@mulberry.com.