Commercial Revenue Manager

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Asahi UK (AUK), part of Asahi Europe & International Ltd, aims to enrich consumer experiences through innovation, high-quality service and an exceptional portfolio of premium beer, ale and cider brands including, Peroni Nastro Azzurro, Asahi Super Dry, Meantime, Fuller's London Pride and Cornish Orchards. Our aim is to be the leading super premium beer business in the UK, through a brand mix that creates a compelling proposition. At AUK we operate as an end to end business unit responsible for sales, marketing, customer operations, production, supply chain and wholesale operations in the UK & Ireland. For further information, visit www.asahibeer.co.uk

Asahi Europe & International is a subsidiary of Asahi Group Holdings Ltd, a global beverage and food company listed on the Tokyo Stock Exchange, Japan. Employing > 12,000 people, Asahi Europe & International is the custodian for leading super premium lager brands Peroni Nastro Azzurro, Grolsch, Asahi Super Dry, plus international Czech lager brands, Pilsner Urquell and Kozel. The business has world-class brewing and production facilities in 8 markets - UK, NL, ITL, PL, CZ, SK, HU, RO. In most of these markets, we are the leading brewer with full portfolio of famous brands. Commercial operations in other parts of Europe, USA, Canada, LatAm, Africa and Asia are served through our global distribution network. With state-of-the-art facilities, some of the best brewers in the world, quality ingredients, and a culture based on innovation and collaboration, Asahi offers the best quality of beer to beer lovers worldwide. More information can be found at www.asahiinternational.com

Commercial Revenue Manager

The Commercial Revenue Manager is accountable to help drive sustainable, profitable growth by optimising channel, customer and pack mix, price & promotion strategy and trade investment.

Key accountabilities

• Utilise market & consumer insights to support the development of price strategies including price increase.
• Develop, maintain and advise new approaches to gross margin delivery through pricing, promotional strategy, investment and Trade Terms.
• Support price and promotion governance and execution, maximizing ROI from all initiatives.
• Define and communicate trade investment guidelines, customer segmentation and investment principles.
• Track and monitor customer contracts / Trade Terms and course correct where necessary.
• Monitor & report on PRGM KPIs and ensure their delivery in coordination with Sales, Marketing & Finance.
• Support commercial capability development and continuous improvement across key functions.
• Implement an effective contact strategy that delivers all of the above.

Measures of success

• Deliver against planned outcomes on volume, revenue and margin
• Deliver improved ROI on investment
• Enhance capability across Sales, Marketing and Finance on the commercial levers for growth
• Improve NPR/HL
• Improve in mix - customer, brand, pack, SKU
• Deliver planned price / rate increase level

Experience required

• Minimum 3 years of experience in FMCG company in Revenue Management roles or positions requiring high analytical skills.
• Evidence of ability to convert research and insight into tangible business value for both marketing, sales and customer marketing partners.
• Demonstrates a solid understanding of channel, customer and other commercial issues.
• Evidence of ability to build collaborative partnerships and influence key stakeholders to drive commercial impact.
• Experience of the drinks or beer industry would be advantageous but is not required.
• English language skills required: other languages advantageous.
• Education to degree level or equivalent is desirable.

Key attributes of the successful person

• Excellent analytical skills and the ability to translate this into insight and recommendations
• Strong communication and project management skills
• Strong self-management skills and a proactive initiator
• Solid team player with ability to flex roles as appropriate within the teams.
• Ability to build consultative relationships with colleagues in other functions as needed
• Resilient with confidence to challenge business thinking

Whats on tap

• Annual bonus
• Private pension
• Private medical and dental insurance
• Life assurance
• Beer allowance

We are committed to nurturing a workplace where we celebrate and respect difference, and support everyone to be true to who they are! At Asahi Europe and International we believe you can SHINE AS YOU ARE - no matter your age, gender, ethnicity, sexual orientation, disabilities, religion, or beliefs. We want to support you to be courageous in your individuality and to know that whoever you are and whatever your circumstances, you can belong with us without having to conform.