Commercial Marketing Manager

London or Birmingham

3 days in the office/ 2 wherever

About EE

We're EE. We are the biggest mobile and broadband operator in the UK and we have a relationship in every second household in the country. But we're for everyone, on any network - serving up new tech, new services, and heaps of inspiration for every aspect of your connected life.

We've been awarded the UK's best network for the last 10 years. It's central to our vision - to be the most personal customer-focused technology company in the UK.

That means earning a place on customers' home screens by offering them more than ever before, whether that's helping their home run smarter with EE Home, levelling up their play with EE Game, helping them work on their terms with EE Work, or even unleashing their kids' learning with EE Learn.

We're also part of BT Group, which we're even bigger than you might think. Millions of people rely on us every day to help them live their lives, power their businesses, and keep their public services running. We connect friends to family, clients to colleagues, people to possibilities. We keep the wheels of business spinning, and the emergency services responding.

We think we've got something special here. We want everyone to feel proud about working at EE - and feel excited about where we're going and what we're going to do. Want to join in?

Why this job matters

The Base Enrichment and Household Integration chapters are the home for our Customer Journey squads, which have a very significant commercial impact on the Consumer business.

They are accountable for delivering revenue, churn, volume, value and NPS outcomes for both EE and BT brands, across all products - taking a household view across the main customer journeys (including upgrade, retain, upsell, cross sell and deep sell).

Our Customer Base Marketing Managers will be the key support to the Senior Product Owner for these squads, deputising ownership where necessary, defining personalised customer journeys, experiences and campaigns that will help us to extend and deepen our existing customer relationships and developing world class analysis, commercial opportunity sizing, business cases and modelling with a test and learn mindset.

What you'll be doing

• Support setting the targeting, personalisation and offer strategy & vision for a customer base journey e.g. cross-sell and convergence, with a strong focus on data-driven outcomes
• Set and own targets for commercial KPIs such as sales conversion for specific customer segments, traffic delivered from marketing initiatives and service revenue from base campaigns
• Influence & shape requirements for new base marketing activity
• Work with key stakeholders to identify areas of optimisation in customer base marketing and journeys
• Define requirements for end to end base journeys with inbound and outbound capability
• Refine and prioritise backlog items using commercial and strategic criteria, taking inputs from key stakeholders where necessary
• Build business cases for new marketing initiatives and forecast outcomes using insight and modelling
• Recommend and drive trials to optimise performance/KPIs, ensuring test and learn v control
• Communicate plans, opportunities, forecasted and actual commercial outcomes, learnings and insights to the wider business via presentations and written updates

What's in it for you? What are the benefits?

At BT, we entertain, educate and empower millions of people every single day. We're a brand built on connecting people - whether that's friends, family, businesses or communities. Working here, you'll receive an attractive salary and a range of competitive benefits, but - more than that - you'll be joining an ambitious organisation with a culture of togetherness, collaboration and inclusivity, that takes a genuine and proactive interest in your progress and development.

• Competitive salary
• 25 days annual leave (plus bank holidays)
• 10% on target performance bonus
• Life Assurance
• Pension scheme if you pay in 5% BT will pay in an additional 10%
• Option to join the Healthcare Cash Plan or other benefits such as dental insurance, gym memberships etc.
• 50% off EE mobile pay monthly or SIM only plans
• Exclusive colleague discounts on our latest and greatest BT broadband packages
• BT TV, including TNT Sport and the NOW Entertainment membership, and 25% off NOW Sport, Cinema and Kids
• 50% discount for friends and family on EE SIM only plans
• World class training and development opportunities
• Volunteering days so you can give back to your local community

BT is an equal opportunities employer. We're working hard to create an inclusive working environment, where people from all backgrounds can succeed. We want to make sure your recruitment experience is the best it can be - so, if you're selected for an interview, please let us know if there's any adjustments we can make that would be helpful for you.

Our leadership standards

Looking in:
Leading inclusively and Safely
I inspire and build trust through self-awareness, honesty and integrity.
Owning outcomes
I take the right decisions that benefit the broader organisation.

Looking out:
Delivering for the customer
I execute brilliantly on clear priorities that add value to our customers and the wider business.
Commercially savvy
I demonstrate strong commercial focus, bringing an external perspective to decision-making.

Looking to the future:
Growth mindset
I experiment and identify opportunities for growth for both myself and the organisation.
Building for the future
I build diverse future-ready teams where all individuals can be at their best.

We value diversity and celebrate difference. 'We embed diversity and inclusion into everything that we do. It's fundamental to our purpose: we connect for good.'

We all stick to the same values: Personal, Simple, and Brilliant. From day one, you'll get stuck in to tough challenges, pitch in with ideas, make things happen. But you won't be alone: we'll be there with help and support, learning and development.

A FEW POINTS TO NOTE:

Although these roles are listed as full-time, if you're a job share partnership, work reduced hours, or any other way of working flexibly, please still get in touch.

DON'T MEET EVERY SINGLE REQUIREMENT?

Studies have shown that women and people who are disabled, LGBTQ+, neurodiverse or from ethnic minority backgrounds are less likely to apply for jobs unless they meet every single qualification and criteria. We're committed to building a diverse, inclusive, and authentic workplace where everyone can be their best, so if you're excited about this role but your past experience doesn't align perfectly with every requirement on the Job Description, please apply anyway - you may just be the right candidate for this or other roles in our wider team.]]>