Commercial Incentives Strategy & Operations Manager
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Responsibilities
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day. To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve. Join us.
The high-performing Global Business Solutions Monetization Strategy & Operations (MSO) organization is essential to enabling TikTok's advertising business growth. We partner with business leaders in strategy setting, revenue planning, sales & client incentive policy-making, driving operational effectiveness in tooling and sales processes, and ensuring productive and fruitful partnerships cross-functionally.
The Commercial Incentives Strategy & Operations Manager will be joining the MSO Commercial Incentives pod, the team in charge of developing the strategy, policy and implementation of our regional incentives including 1/ yearly trading deals with top advertisers 2/ short-term incentive programs and 3/ industry & competition insights. This role focuses on leading key strategic and efficiency projects across Europe and globally, providing leading industry insights, as well as working cross functionally to enable our Trading team as experts on our entire trading and incentives cycle and processes.
You will collaborate extensively with cross-functional teams to define and implement strategic guidelines and policies, change management initiatives, end-to-end system development and ad-hoc projects. We're looking for a critical thinker who can spot bottlenecks, identify ways to remove them effectively through data and qualitative research, execute the planned changes with a clear timeline to delivery.
Responsibilities:
- Drive pan-European and global programs end-to-end, across key topics incl. Commercial incentives strategy and policy setting, program efficiency and process optimisation, operational excellence
- Lead external and internal market research on industry and competitor benchmarking, advertising agencies landscaping, ads products / emerging tech, with emphasis on new insights generation and evolving trends
- Analyse internal data to assess key trends, opportunities and risks and play a role in the systemization and automation of all our commercial incentive programs
- Liaise with MSO HQ team (based in Beijing) to ensure alignment to global policies and coordination of global<>regional priorities and road maps
- Cross functional collaboration and business partnering (e.g. Trading, Product, Finance, Creatives, Legal)
Qualifications
Minimum Qualifications
- Proven experience in a fast-paced company - high growth start-up, management consulting, investment banking, tech platforms, etc
- Experience using data to create compelling stories that communicate key messages across the organization and to influence various levels of management decision making
- Ability to manage end-to-end programs with full lifecycle ownership and change management skills
- Proficient in Microsoft Office and/or Google Suite, especially Excel and Google Sheets.
- Familiarity with major sales CRM platforms (e.g. Salesforce,) and Ads Platforms (e.g. Google Ads Manager, Facebook, etc.) is a plus
- As this role is a key consultant in our organisation, building and growing stakeholder relationships, excellent communication (verbal, written and presentation) skills in English is essential for this roles success
- Fast learner, ability to independently multi-task, prioritize, and manage time effectively
- Experience working cross-functionally with various internal teams, including Trading, Legal, Finance, Sales, Systems, and Product
Preferred Qualifications:
- Experience with data visualization software, BI tools, or SQL is a plus
- Knowledge, understanding, or experience working in adtech environment would be a great benefit in this role
- As we are an EMEA based business, any additional languages skills would be a plus
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.