Channel Sales Manager, EMEA

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Lakeside Software

Lakeside Software is a rapidly growing global leader in Digital Employee Experience and workspace analytics. Our mission is to help IT organizations continuously improve end user productivity by understanding and optimizing the technologies people rely on every day. Our SysTrack platform provides deep visibility into employee experience, application performance, and IT efficiency across complex environments.

As Lakeside Software continues to expand internationally, the Channel Sales Manager for EMEA plays a critical role in driving growth through strategic partner relationships across the region.
Primary Responsibilities

• Recruit, enable, and manage a focused ecosystem of Channel Partners across EMEA to sell SysTrack, with a core objective of developing, managing, and closing qualified opportunities through the partner network.
• Build and execute a regional channel strategy aligned to company growth objectives, including partner segmentation, enablement plans, and pipeline development.
• Own and expand relationships with key ecosystem partners, ensuring partners can clearly articulate the SysTrack value proposition to their customers and prospects.
• Support partner sellers through joint selling activities, including deal strategy, executive alignment, and customer facing presentations.
• Participate in appropriate regional events, trade shows, and partner forums to drive awareness, generate pipeline, and strengthen partner engagement.
• Manage partner performance using structured scorecards and quarterly business reviews, tracking pipeline health, deal progression, and revenue contribution.
• Collaborate closely with direct sales, marketing, and alliances teams to ensure coordinated partner motions and consistent messaging across the region.
• Create and participate in partner led customer events, webinars, and demand generation activities.

Requirements
Minimum Requirements

• Bachelor's degree or equivalent professional experience.
• Strong written and verbal communication skills, with the ability to influence both partner sellers and customer executives.
• Proven experience building and managing channel relationships in a B2B enterprise software environment.
• Demonstrated ability to engage credibly at the C level, both with partners and end customers.
• Entrepreneurial mindset with the ability to operate independently in a fast growing, evolving sales organization.
• Established network of regional or global technology partners, ideally within Microsoft, ServiceNow, or adjacent enterprise ecosystems.
• Travel: Approximately 25% to 50%, dependent on partner activity and regional events

Benefits

• Annual holidays (25 Days)
• Bank holidays (not inclusive of annual leave)
• Private Health Cover
• Life Cover
• Critical Illness Cover
• Income Protection Cover
• Employee Assistance Programme
• Enhanced Sick Time
• Pension plan scheme with enhanced employer match
• Hybrid working (WeWork offices in London)
• Great team environment