Category Development Manager, On Trade

The Role:

• The On Trade Category Development Manager key focus will be establishing Diageo as the go to trusted partner across the Field and Tech channel, by delivering best in class category management. Responsible for providing industry leading insights delivered through objective, compelling & action orientated recommendations that will deliver category growth. Building first class relationships and being the go to supplier for BWS advice - from menu creation and ranging recommendations through to sub-category and trend partnerships and trials.
• Establishing category management as a powerful growth engine for Diageo GB and connecting our internal teams across commercial, shopper marketing, activation, RGM & Digital to drive tangible actions from insight that will drive the triple win for Diageo, the customer and the consumer.
• Establishing and fully embedding our On Trade Category strategy as the framework for expressing our category, brand, innovation and portfolio growth plans in GB.
• Building true customer partnerships and leading inspirational customer engagement with Diageo's category vision, strategy and plans to enable and support brilliant activation of both Diageo and customer plans.
• Equipping our new Field and Tech team with the ability to become their own category champions through actionable and invaluable regional category insight and the continued evolution and expansion of the Category Development One Stop Shop - the home of all insights
• Working with senior partners in our customers' businesses to identify opportunities to grow BWS, strategically partnering with our customers' teams to analyse the future trends in the market & building collaborative plans focused on growth.

The Candidate:

• ENERGISED & RELENTLESS in the pursuit of growth - seeks opportunities where there are challenges, has short and long term vision and brings energy and drive to the team.
• TRAILBLAZING & INLFUENCING comes naturally - an idea generator who will lead the business and customer to victory by bringing creative solutions to the table and delivering best in class execution.
• CALM & RESILIENT under pressure. Can be trusted to work and deliver independently, but will enlist support when needed.
• STRONG NETWORKING & RELATIONSHIPS with customers and internal collaborators, all of whom are key to fulfilling our category ambitions. Able to inspire and hold tension when needed.
• PERSONAL GROWTH is a priority - can proactively manage own development but will seek guidance, coaching and feedback from peers to drive career and keep focussed.
• PASSION, ENERGY & TENACITY are a given as an ambassador for the team, the channel and the business.

Key Requirements:

• Ideal but not essential: Significant On Trade experience - able to demonstrate a deep understanding of how the On Trade operates and its complexities
• Ideal but not essential: Proven experience of category management success within consumer goods, including leading category focused initiatives both internally and externally
• Excellent presentation skills, with an ability to deliver maximum impact through engaging and inspirational content
• The skills to build genuine relationships built on mutual trust, respect and communication
• Successful management of senior partners, resulting in strong and positive outcomes
• Comfort with dealing with ambiguity, complexity and working within a fast-paced, entrepreneurial and matrixed environment

We truly believe in the power that comes from a diverse group of backgrounds and experiences our employees bring with them. Although each vacancy details what we are looking for, we don't necessarily need you to fulfil all of them when applying. If you like change and innovation, seek to see the bigger picture, make data driven decisions and are a good teammate, you could be a great fit so if you're passionate about this role but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you and don't let anything stop you from applying.]]>