Casino Marketing Executive

Job Description

Casino Marketing Executive
Grosvenor Casinos, The Victoria
£28,000

Are you ready to take your marketing career to the next level? Join our team at Grosvenor Casinos, The Victoria as a versatile and dynamic Casino Marketing Executive. The Victoria is the flagship casino of the Grosvenor brand and is one of the top casinos in the UK. We're looking for a creative professional with a passion for marketing to fuel our strategic initiatives and bring a touch of excitement to the casino industry.

As a Casino Marketing Executive, you will be responsible for developing and executing marketing initiatives to drive customer acquisition, retention, and revenue growth. You will have a diverse set of responsibilities, spanning across online and offline marketing channels, promotional activities and organising top class events. The ideal candidate is creative, detail-oriented, and has a keen eye for marketing analysis. If you're ready to make your mark in a thrilling environment and be part of a winning team, this is the opportunity for you!

Responsibilities:

• Contribute to the development of comprehensive marketing strategies to drive customer acquisition, retention, and revenue growth within The Victoria.
• Collaborate with the creative team to develop collateral compelling marketing collateral to support the overarching marketing strategy.
• Execution of promotional briefs ensuring the operational teams are fully briefed and tracking of activity is recorded appropriately.
• Plan the events programme and source and book live entertainment and decorations as appropriate.
• Monitor and report on the performance of marketing promotions and events providing recommendations for improvement.
• Manage and optimise all marketing channels, including website, social media, email marketing, and online advertising.
• Conduct market research and competitor analysis to identify opportunities, trends, and best practices in the casino and gaming industry.
• Establish and maintain strong relationships with media partners, vendors, and promotional agencies.
• Ensure compliance with regulatory requirements and marketing guidelines set by relevant authorities.

Qualifications

• Marketing or similar degree equivalent - a passion for marketing and customer service.
• 1 to 2+ years proven experience in marketing roles.
• High proficiency working with Microsoft Office products: Word, PowerPoint, Excel.
• Understanding of marketing strategies and customer segmentation.
• Proficiency in digital marketing channels, including social media, email marketing, and online advertising.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
• Creative mindset with the ability to develop innovative marketing campaigns and promotions.
• Knowledge of regulatory requirements and guidelines in the casino industry.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.
• Results-driven mentality with a focus on achieving marketing objectives and driving revenue growth.

Desirable Skills:

• Familiarity with the casino and gaming industry.
• Experience in event management.
• Knowledge of marketing automation tools and customer relationship management (CRM) systems.
• Worked with creative workflow platforms like Monday.com.
• Good knowledge of social media marketing and managing content.
• Attention to detail, ability to prioritise workload, proactive and able to work autonomously.

Additional Information

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