Digital Campaigns Marketing Manager (JR101471)

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At Clarion, our people are at the absolute heart of what we do. We're proud that our core values of PASSION, CARE, IMAGINATION, and TRUST define the way we carry out our work across all of our exhibitions and conferences.

If you share our values and want to be a part of a successful, dynamic, and creative global business then we want to hear from you.

This new role supports Global Campaigns Senior Manager to deliver digital marketing campaigns on behalf of our clients. Clarion Gaming Digital is on a journey to scaling our multi-million pound marketing services and media house offering, supporting the Global Gaming sector to grow and develop in the way they communicate with their customers and market.The role sits in one of the dedicated customer hubs (client-based teams) and works as part of a cross-functional team with Customer success, Sales, Content, Product and Data taking ownership of all marketing and campaign management aspects for the specified group of customers.

Campaign Strategy and Management:

• Work collaboratively with the internal stakeholders to input to sales proposals, provide consultative view on best channel distribution and messaging. Ensure smooth execution of the campaigns: liaise with the studio, the copywriter, marketing distribution executives (email and social) as well as customer success, product, data and analytics team as required to oversee the successful execution of the marketing campaigns.

• Communicate campaign objectives and target audiences: convey the goals of each campaign to the relevant teams. Provide specific recommendations for optimisation based on data analysis.

• Develop and maintain a strong relationship with the media team ensuring clear communication, alignment on campaign objectives and KPIs and efficient execution of strategies across all platforms.

• Brief in and oversee the creation of marketing assets as required for campaigns under management.

• Brief email and CRM marketing manager and social media executive to distribute marketing content based on campaigns objectives.

Testing and Optimisation:

• Develop a deep understanding of the customer journey: analyse user behaviour on the marketing channels to identify areas for improvement and optimise the user experience.

• Collaborate with internal teams to ensure campaign assets are optimised for the business goals, aligning with campaign messaging and user experience best practices.

• Work collaboratively across the team to develop and execute a testing roadmap across all channels / platforms and landing pages. Analyse results, identify winning trends, and provide actionable insights to optimise campaign performance and drive continuous improvement. Continuously iterate and refine, maintaining a "test and learn" approach to improve results.

Reporting:

• Monitor key performance indicators (KPIs) such as ROAS, conversion rates. Work with internal teams to ensure that reports on campaign performance are and identify opportunities for improvement.

Best Practices:

• Stay up-to-date with industry best practices: Research and experiment with new testing methodologies and tools to stay ahead of the curve.
  Document and share learnings: Maintain a centralised repository of test results and insights to inform future campaigns and share knowledge with the wider team.

Success Metrics:

• Efficient planning and management of campaigns with relevant internal and external stakeholders and delivery against set objectives and timelines.

• Efficient and effective communication, managing responsibilities and issues resolution with internal and external stakeholders.

• Active use data and evidence to manage campaign and optimise campaign results and assess and improve own performance.

• Availability of reports and testing results as part of monitoring and optimisation of all campaigns throughout its cycle.

• Demonstrable contribution to delivering successful business outcomes for customers

• Demonstrable contribution to delivery of overall Customer Hub revenue and retention and forward booking targets.

Requirements

Knowledge, Skills & Behaviours:

• Interest in the industry and how to engage b2b audiences, passion for technology and crafting exciting and engaging messages on behalf of clients
• Excellent knowledge of best practice across email, social media, paid media, landing pages, websites and chatbots (ideally with depth knowledge in 2 - 3 channels).
• Demonstrable experience creating and delivering campaigns across multiple marketing channels.
• Demonstrable ability to manage the creation of designs and marketing materials.
• Strong project management skills - organized, proactive and able to multi-task.
• Knowledge of marketing performance metrics and optimisation tactics.
• Excellent communicator - great verbal and written communications skills that can translate campaign strategies in a simple way to a range of stakeholders and team members.
• Be a critical thinker with strong problem-solving skills - driven to understand "why" and takes the initiative to identify trends and gaps. •
• Excellent time management skills and the ability to prioritize relevant tasks.•
• Demonstrated ability to work with data sets, interpret trends and provide analysis and recommendations based on data that support our goals. •
• Proven ability to learn new tools and software quickly and independently. •
• Highly proactive, initiating attitude - able to take prompt action to accomplish objectives and goals, with the energy and tenacity to address bottlenecks and barriers

About Clarion Events

Clarion Events is one of the world's leading event organisers, producing and delivering innovative and market-leading events since 1947. (https://clarionevents.com/welcome)

Clarion Events embrace diversity and equal opportunities in all that we do. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be.

Clarion is private equity backed and owned by Blackstone. Blackstone is one of the world's leading global investment funds, investing capital for the long term in order to build successful, resilient businesses. (https://www.blackstone.com/)

Our purpose is to deliver exceptional customer outcomes and experiences, by making every connection count.

Our vision is we want every one of our products to be a market leader in customer satisfaction and delight.

Benefits

• 25 days' holiday plus bank holidays
• End of year wellbeing shutdown (closed for the last week of the year)
• Celebration day off (e.g. birthday, Diwali, Eid, etc)
• Summer Hours in August (3pm finish on Fridays)
• Helping Our World (HOW) Days - one paid day per quarter to carry out charity work
• Pension Scheme
• Private Medical Insurance
• Health Cash Plan
• Wellbeing Library (MYNDUP)
• Mentoring Programme
• Subsidised Café
• Season Ticket Loan
• Cycle to Work Schemes
• Free on-site gym and shower facilities
• Free eyesight tests
• Free flu vaccination - offered on site once a year for all employees