Campaign Performance Manager (Destination Brands)

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Company Description

As a Campaign Performance Manager you will provide robust data analysis and insight into campaign performance (propositions, brand & integrated marketing) making recommendations which drive informed decision making

Join us at Greene King the country's leading pub company and brewer, where our mission is to pour happiness into lives and become the pride of great British hospitality. We have something special, deeply rooted in our 220-year brewing and pub history, creating the business we are proudly known for today. Still today our 39,000 strong team are the guardians of what's wholly British, the pub experience.

Job Description

Your role as Campaign Performance Manager

• In line with an 18-month campaign calendar, provide strategic insight on campaign performance which informs quarterly / 6 monthly plan reviews
• In line agreed frameworks, consolidate and analyse data from various channels (digital, social, email, customer and traditional media) and evaluate individual campaign performance across brands / formats - capture performance vs brief, business case, market etc.
• Review campaign performance vs group objectives / KPIs and alignment with individual campaign KPIs (alignment between Marketing strategy map and front line performance)
• Use performance data to provide actionable insights and make brand led recommendations which inform future campaign design and execution specifically improving brand health, ROI, conversion rates, and customer engagement
• Continuously evaluate the effectiveness of different marketing channels and tactics to drive stronger campaign performance. Benchmark divisional performance against brands / other divisions, sharing best practices and learnings across the group
• Evaluate the effectiveness of propositions e.g. new dishes / menus / pricing based on financial, customer and marketing performance data
• Build a repository of campaign performance analysis outlining campaign type, objectives, investment, RoI and performance to inform future plan development, making recommendations which support divisions as required
• Develop performance reporting insight and attend governance forums to provide recommendations e.g. Marketing QBRs, which succinctly outline and tell the story of Marketing performance
• Act as partner to divisional teams, building strong relationships whilst maintaining an independent view of performance

What you'll bring...

• Data analysis and insight experience
• Ability to distil complex performance data into clear, actionable insights and recommendations
• Ability to consolidate large volumes of data into succinct stories

#LI-AP1

Qualifications

Additional Information

We're all about rewarding our team's hard work, that's why...

You'll receive a competitive salary, pension contribution as well as:

• The chance to further your career across our well-known brands - as one of the industry's top apprenticeship providers, we can provide training and development at each level of your career.
• Discount of 33% for you and 15% for your loved ones on all of our brands - so you enjoy your favourite food and drink at a discount.
• Free employee assistance program - mental health, well-being, financial, and legal support because you matter!
• Discount of 50% for you and 25% for your loved ones at our Greene King Inns and hotels. - so you can enjoy a weekend away without breaking the bank.
• Refer a friend - who do you know who could be interested in a new role? When they are placed, you could earn £1,500 for referring them!
• Wagestream - access your wage before payday for when life happens.
• Retail discounts - Receive up to 30% off at Superdrug, exclusive discounts with three mobile along with many more...