Campaign Manager - FS (2 year FTC)

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Job description

Job title: Campaign Marketing Manager - FS (24 month FTC)

Location: Reading

Grade : C grade - Manager

Department: Marketing & Corporate Affairs

Reporting to: Senior Marketing Manager

Background

KPMG is part of a global network of firms that offers Audit, Tax & Pensions, Consulting, Deal Advisory and Technology services. Through the talent of over 16,000 colleagues, we bring our creativity and insight to our clients' most critical challenges. With offices across the UK, we work with everyone from small start-ups and individuals to major multinationals, in virtually every industry imaginable. Our work is often complex, yet our vision is simple: to be the clear choice for our clients, for our people and for the communities we work in.

Job Overview:

A marketing professional with extensive marketing and possibly sales experience who wants to make a difference.

The Campaign Marketing Manager will be responsible for supporting the development, execution, and delivery of integrated marketing campaigns to drive brand awareness, client acquisition, and revenue growth across a number of business areas. This role requires a level of strategic thinking, creativity, and a strong understanding of various marketing channels and tools. The ideal candidate will have some experience managing end-to-end marketing campaigns and working cross-functionally with different teams.

This role would suit a marketing manager who is results-driven, strategic marketer with some experience in developing client-centric growth marketing strategies. Strong stakeholder and team management skills and the ability to drive campaign delivery to impactful outcomes are essential attributes.

• Partner with the business to develop a clear strategic direction, an actionable 'go-to-market strategy and campaign plan for the respective sector or capability area
• Support the development of an integrated approach across Corporate Affairs & Marketing to align services, messages and sales opportunities
• Contribute to the delivery of the marketing strategy to drive brand awareness and engagement; supporting every stage of the sale, create opportunities for relationship development and ensure we engage internally with messaging on all our activities
• Measure value creation and ROI [set against agreed objectives and targets] directly contributing to the firm's business growth agenda
• Drive a data led approach to champion digital and use of CRM with the marketing team and across the business

Key Responsibilities:

• Campaign Strategy and Planning:
  • Build strong relationships with key stakeholders and the business development teams across Priority Sector and Capability areas
  • o Brings a commercial mindset and has ability to spot the opportunity in the delivery of campaigns and projects
  • o Delivery of high performing end to end brand, lead generation and sales campaigns - from click to client
  • o Inspirational team leader and intuitive manager - creating a collaborative, high performing team virtually, across the country and potentially offshore
  • o Future focused - ability to challenge, be challenged on key ideas and concepts, to foresee the potential impact and value creation of marketing activities
  • o Some experience in developing value propositions for services and market-defining marketing campaigns, as well as effectively managing associated budgets
  • Identify target audiences and appropriate marketing channels
  • Create campaign budgets and timelines
• Campaign Execution:
  • Constantly reviewing better ways of doing things and leveraging tech and digital platforms to deliver high performing campaigns and activities
  • Coordinate with internal teams (e.g., creative, product, sales) and external vendors to ensure timely and effective campaign delivery
• Performance Tracking and Optimization:
  • Set KPIs and performance metrics for campaigns
  • Monitor and analyse campaign performance data to identify trends and insights
  • Optimise campaigns based on performance data to improve ROI and achieve targets
• Team Leadership and Collaboration:
  • Lead and coordinate other team members
  • Collaborate with cross-functional teams to ensure alignment and integration of campaign activities
  • Drive interaction with other teams across Marketing & Corporate Affairs, as well as other sales enablement teams to deliver a connected one team culture
  • Provide regular updates and reports to senior management on campaign progress and outcomes
  • Champion the KPMG brand and purpose across our marketing team and our business to make sure that we stand out from the crowd
  • Role model our marketing capability to ensure best practice across the firm
• Market Research and Analysis:
  • Leverage market research to stay informed about industry trends, competitive landscape, and client/market behaviours.
  • Use client insights and metrics to inform campaign strategies and decision-making.

Qualifications:

• Education:
  • Ideally to degree level. A relevant second degree or professional industry qualification welcome.
• Experience:
  • Minimum of 3-5 years of experience in marketing, with a focus on marketing/campaign management.
  • Experience working in a professional services environment would be a distinct advantage
  • Proven track record of developing and executing impactful and effective marketing campaigns.
  • Professional services/sector experience highly valued
  • Knowledge of digital channels, including SEO/SEM, PPC, as well as CRM [MSD].
• Skills:
  • Excellent project management skills with the ability to manage multiple projects simultaneously
  • Strong written and verbal communication skills
  • Proficiency in marketing tools and platforms (e.g., CRM software, marketing automation tools, analytics tools)
  • Creative thinking and problem-solving abilities
  • Industry knowledge - with the ability to develop strong internal and external networks
  • Analytical skills and experience with data-driven decision-making
• Attributes:
  • Highly organised and detail-oriented
  • Practical and flexible approach to campaign delivery
  • Ability to work in a fast-paced environment and adapt to changing priorities
  • Proven leadership and team collaboration skills
  • Proactive, high energy person who brings a positive influence on others
  • Credible and influential profile to challenge and manage senior stakeholders
  • Analytical ability to review data, content, market trends, insights
  • Strong spoken and written communication skills - with the ability to flex personal style to engage every audience
  • Proven project management skills, with the ability to get buy-in and support for projects from a diverse set of stakeholders
  • Results-oriented with a focus on achieving measurable outcomes
  • Brings a real sense of fun and energy to the role