Campaign Manager (6 months FTC)

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Job Description

Workplace: White City, London - 3 days a week in the office

The team

ITV Studios creates and owns some of the world's biggest and most valuable entertainment brands, working in close partnership with broadcasters, platforms and production teams to bring them to audiences. Alongside partner-led activity, ITV Studios also plays a role in areas such as social channels, B2B communications and broader brand and industry storytelling.

The role

This role is part of the Consumer marketing team in ITV Studios that drives commercial growth by turning fans into customers. The primary outcome is to own and develop an end-to-end view of each priority title, to deliver outstanding launch and series performance.

The Campaign Manager will map, manage and organise activity across the full lifecycle of a show, from early planning into production, then building to launch, broadcast of the series and growing/sustaining performance. By bringing together partner marketing plans alongside Studios-led activity, the role creates a shared roadmap that gives stakeholders clarity on what is happening, when, and how different activity connects.

The focus is on alignment, structure, galvanising teams across the business, planning and executing campaigns that deliver agreed outcomes and telling the story of success. This role ensures teams are joined up, opportunities are identified early, and momentum is sustained over time, while capturing insight that can inform future launches and partnerships.

Main responsibilities

• Bring together all activity relating to priority UK entertainment titles into a clear, end-to-end campaign view, spanning planning, launch and sustain.
• Work with production teams, broadcasters, partners and ITV Studios stakeholders to map activity across the full lifecycle of each show.
• Combine partner-led marketing activity with ITV Studios-led activity (including social and B2B communications) into a single, shared roadmap.
• Provide structure and clarity around timings, dependencies and priorities, ensuring stakeholders have visibility of what is happening and when.
• Actively review existing plans to identify gaps, missed opportunities or areas where activity could be strengthened.
• Develop and propose additional campaign ideas or tactical activity to address gaps, working within agreed budgets and approvals.
• Support early planning by helping identify opportunities, risks and gaps across the campaign lifecycle.
• Facilitate focused, well-structured cross-team discussions that support alignment and reduce duplication.
• Ensure activity is considered beyond launch, helping teams think about sustain, momentum and longer-term impact.
• Act as a consistent point of connection between production teams, broadcasters and ITV Studios, supporting effective collaboration.
• Own and implement ITV Studios-led campaign elements where required, coordinating delivery and ensuring activity lands to plan and budget.
• Track key moments, learnings and outcomes across campaigns to build a clearer understanding of what works.
• Capture insight and learn to inform future launches, ongoing partnerships and repeatable campaign approaches.
• Support the development of a scalable campaign framework that can be applied across the wider entertainment slate.

Skills you'll need (minimum criteria)

• Strong experience delivering and coordinating campaigns or launches ideally within TV, streaming or entertainment.
• Proven ability to manage complex projects with multiple stakeholders and moving parts.
• Experience bringing together marketing, PR, social, talent and production activity into a clear, joined-up plan.
• Experience working with recognised brands, IP or entertainment titles is desirable.

Other things we're looking for (key criteria)

• Good judgement and the confidence to sense-check plans, highlight risks and suggest improvements.
• Comfortable influencing and aligning stakeholders without direct line management.
• Highly organised, with the ability to manage timelines, priorities and dependencies.
• Collaborative working style, able to build trust quickly across teams and partners.
  Clear communicator, able to explain plans and thinking simply and effectively.
• Able to balance strategic thinking with practical delivery.
• Interested in learning what works and applying insight to future campaigns.

About Us

Your work matters to millions.

Shaping culture is in the DNA of ITV. So, it's not surprising that you'll find us in every home in the UK, our productions are famous all over the world and we're at the forefront of the digital streaming revolution.

When you join us, you enter a fun working environment. With opportunities to learn, to grow and make a real difference. Small enough that your impact's felt in the business, but big enough that your impact reaches millions of people.

Come develop your skills, change TV and the course of your career. Don't just watch it. Be part of it. Join ITV.

About the Team

ITV is for everyone.

ITV strongly encourages applications for this role from disabled people. As a Disability Confident Leader, if you meet the minimum criteria for a role and you have declared that you are disabled, we'll guarantee to take you to the next stage* (minimum criteria above).

We're happy to discuss any support/personalisation you may need during our application and selection process as part of our reasonable adjustments. Drop us a line if you require anything at talkingcareers@itv.com. Find out more about applying with a disability.

* There may be a few exceptions where we are not able to take all eligible candidates to the next stage due to the volume of applications.

Because those who make an impact deserve to be rewarded for it.

ITV offers some great rewards and benefits including:

• Flexible working with a range of options to suit everyone
• Generous holiday allowance, plus you can buy more
• Annual bonus opportunity
• Competitive pension contribution
• Save as you earn - with an opportunity to buy ITV shares
• Wellbeing and volunteering days plus a wide range of opportunities to help you live a balanced and healthy life

More about our benefits