Campaign Manager

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Campaign Manager

Department: Marketing

Employment Type: Permanent - Full Time

Location: Hybrid

Reporting To: Candice Arnold

Compensation: GBP 50,000 - GBP 60,000 / year

Description

We are recruiting for a new, go-getting demand generation manager to develop and implement strategies to generate leads and revenue for our award-winning business. You will be responsible for strategising, developing and executing campaigns that increase market awareness of our core solutions and ultimately generate qualified sales leads.

This is a B2B role focussing on driving net new demand across our core sectors, and driving cross and upsell initiatives into our existing customer base.
We are looking for someone with a natural flair across the demand generation skillset and enough passion, energy and determination to make a demonstrable difference.

Key Responsibilities

Core demand generation activities will include but not be limited to:
• Working along with the Marketing Manager to manage, refine and execute the campaign calendar and deliver campaign specific content to support our account penetration strategies.
• Develop product positioning and messaging that resonate with our target buyer personas, particularly as it relates to campaign activities.
• Manage content contributors across Wanstor and other stakeholders to align efforts and drive leads and revenue
• Use data and analytics to measure and improve the performance of campaign efficacy
• Manage the marketing automation and lead management processes
• Measure and report on the success of demand generation campaigns using metrics such as leads, conversions, revenue
• Develop strong relationships with vendors to obtain MDF for strategic joint campaigns

This is an influential role and you'll have the opportunity to bring your own ideas and implement them, it will suit someone who's looking for their next big challenge and wanting to make an impact. This is a dynamic environment, so the ability to be able to multi-task and work efficiently, is a must.

Skills, Knowledge & Expertise

You'll be a campaign focussed demand generation expert and will have the following attributes:

Education & Training:
• Experience in B2B technology and service Marketing,
• Educated to a degree level along with marketing qualification

Work Experience:
• 4+ years' experience working within Marketing
• Managed Security and Service experience would be preferable
• Knowledge of lead generation and customer acquisition strategies
• Strong analytical skills to evaluate marketing campaigns
• Proficiency with marketing automation (Hubspot), CMS and CRM (Dynamics) tools to create nurture, activation, brand and lead-gen campaigns
• Experience of working with campaigns, email platforms and CMS platforms
• Experience at leveraging ABM digital platforms i.e. DemandBase
• Solid understanding of AdWords and Syndicated Media outlets to expand the Wanstor brand and account penetration

Specialised Knowledge & Skills:
• Excellent English and writing skills with a digital-first approach to campaign execution
• Ability to understand how our technology is helping businesses and craft compelling messaging and content and campaigns with clear call to actions
• Strong creative and innovative outlook
• Highly organised and self-disciplined
• High attention to detail.
• Excellent Microsoft Office skills
• Must be results oriented, customer focused, and fluent with data storytelling to support campaign strategy

What You'll Love

• Generous Time Off: Enjoy 24 days of annual leave, increasing by 1 day each year up to 28 days, plus Bank Holidays.
• Continuous Learning: Participate in regular lunch and learn sessions with both internal and external speakers.
• Personal Development: Take advantage of 5 paid days annually to pursue new skills or knowledge.
• Volunteer Opportunities: Contribute to your community with 2 paid volunteer days each year.
• Team Spirit: Join a friendly team and engage in various social events organized throughout the year.
• Health and Wellbeing: Benefit from Vitality health programs to keep you at your best.
• Bonuses: Get rewarded for the exams you take and the service you provide