Campaign Insights Analyst

Job Description

Role: Campaign Insights Analyst
Contract: Permanent
Location: Nottingham, Beeston - Full-time
Recruitment Partner: Kershia Broughton

Are you passionate about data and its power to drive marketing success? At Boots, we're on a mission to build a brilliant future for our people, and we want you to be part of it!

As a Campaign Insights Analyst, you'll play a crucial role in shaping our marketing strategies and enhancing customer experiences across the UK and Ireland.

What You'll Be Doing:

In this dynamic role within our Customer Marketing & Loyalty Team, you will:

• Analyse data from multiple sources to identify optimum audiences for our marketing campaigns.
• Build targeted campaign selections and assess results across various channels, including email, direct mail, app, and social media.
• Translate your findings into actionable insights that will help shape future strategies.
• Collaborate with teams across the business to enhance customer outcomes.
• Continuously improve existing processes to enhance efficiency and effectiveness.

What You'll Need to Have (Our Must-Haves):

• Relevant experience or a degree with strong quantitative elements (e.g., Maths, Physics, Geography, Psychology).
• The ability to translate business questions into analytical problems and develop scalable solutions.
• Excellent verbal and written communication skills for presenting complex results to non-technical audiences.
• Strong attention to detail and accuracy, with a proactive approach to investigating potential issues.
• The ability to manage multiple projects and campaigns simultaneously while building rapport with marketing teams.

It Would Be Great If You Also Have:

• Proficiency in coding languages (e.g., SQL, R, Python).
• Experience with data visualisation tools (e.g., PowerBI).
• Knowledge of targeting, optimisation, or measurement of marketing activity (e.g., Adobe Campaign).
• Experience with relational databases and working with large structured and unstructured data sets.
• A proven track record of delivering results in a commercial environment.

Where Your Brilliance Can Take You:

At Boots, we believe in your potential. You'll have the opportunity to learn something new every day and use your voice to shape progress. With supportive managers and a culture that champions inclusion, you'll be empowered to take ownership of your development and grow your career.

Why Boots?

We work every day to build a brilliant Boots for our people so they can make a difference for our customers and colleagues every time. Enjoy a range of benefits designed for you, including:

• Boots Retirement Savings Plan (up to 12% company contribution)
• Generous employee discounts for you and a family member
• Enhanced maternity/paternity/adoption leave pay
• Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme.

At Boots, we're proud to be an equal opportunity employer, creating a place where everyone feels welcome, supported, and free to be themselves. We believe that when our people feel valued and included, they thrive.

What's Next?

If you're ready to make a difference and join a team that values your contributions, we'd love to hear from you! Apply now, and our team will be in touch to let you know the outcome of your application or to arrange next steps. We're open to discussing part-time and job share options, and we're happy to provide reasonable adjustments to help you be at your best during the application and interview process.

Be brilliant with Boots.
We hope to hear from you soon!

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