Buyer Marketing Manager

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Job Description

Buyer Marketing Manager

Location: UK (In commutable distance to our sites in either Doncaster, Canvey Island or Banbury)

Salary: Competitive plus benefits

Job Summary:

IAA, Inc. is seeking a Marketing Manager to join our IAA team. This person works cross-functionally to create, implement and measure multi-channel, digital-first marketing strategies. Specific focus is in growing awareness of the IAA brand, acquisition, activation and retention of the demand side of the marketplace. This person will work closely with a globally-based Marketing team, and in-country stakeholders to move the UK business forward.

Key Responsibilities:

• Development, execution and project management of digital-first, multi-channel marketing strategies across paid media, owned channels and earned channels as applicable.
• Ensure consistent messaging, brand alignment and audience targeting across all campaign touchpoints
• Tracking, measuring and reporting results from campaigns, events and projects
• Collaboration with production team to ensure marketing materials have informative, motivating content that resonates with the foreign buyer audience
• Detailed project management and organisation to ensure work is done on time and with a high degree of quality
• Manage campaign calendars, budgets, and timelines to ensure on-time, on-budget delivery
• Maintain campaign documentation, best practices, and repeatable processes
• Identify opportunities to automate, streamline, or scale campaign execution

What we are looking for:

• 4-year college degree with emphasis in Marketing
• 3+ years' experience successfully implementing multi-channel marketing strategies
• Working knowledge of basic digital marketing tactics including SEM, PPC and social media advertising
• Experience with Salesforce products, including Marketing Cloud
• Proficient use of Microsoft Office tools
• Automotive industry experience a plus
• Ability to work well in a collaborative, team environment
• Ability to self-manage, multi-task and manage a large volume of work
• Potential for occasional travel

What We Offer:

• Monday-Friday, 40 hour week
• Ongoing training and professional development
• Free onsite parking
• Telus Health support
• One paid volunteering day per year
• Competitive basic salary
• 33 days holiday (including Bank Holidays)
• Pension plan with 3.5% employer contribution

Please note:

This role is subject to a satisfactory DBS, right to work and reference checks.

We reserve the right to close this vacancy early once a suitable candidate has been found, so please submit your application as soon as possible.

Company Summary

IAA, a part of RB Global, is certified as a Great Place to Work®, is a leading global marketplace connecting vehicle buyers and sellers. Leveraging leading-edge technology and focusing on innovation, IAA's unique platform facilitates the marketing and sale of total-loss, damaged and low-value vehicles.