Business Influence Director

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About Ogilvy

Ogilvy has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy 75 years ago. It builds on that rich legacy through Borderless Creativity - innovating at the intersections of its advertising, public relations, relationship design, consulting, and health capabilities with experts collaborating seamlessly across over 120 offices in nearly 90 countries. Ogilvy currently ranks as the #1 global agency network for creative excellence and effectiveness by WARC, signifying its ability to deliver creative solutions that drive unreasonable impact for clients and communities. Ogilvy is a WPP company (NYSE: WPP). For more information, visit Ogilvy.com , and follow us on LinkedIn , X , Instagram , and Facebook.

Business Influence Director

Department: PR & Influence

Location: London (Sea Containers)

Contract type: Fixed-Term (12 months)

Full Time/Part time: Full Time

Reporting into: Influence Director

About Ogilvy:

Ogilvy UK has been creating iconic ideas that deliver impact at scale for clients ever since David Ogilvy founded the company in 1948. Ogilvy UK specialises in bringing together brand advertising, customer experience marketing, PR, influence and consulting, all fuelled by Behavioural Science. Our world-class award-winning creative campaigns deliver solutions for clients including Sainsbury's, Argos, , Mondelēz International, Unilever, TK Maxx and Pernod Ricard.

In 2023, Ogilvy UK celebrated their 75th anniversary and was the most awarded agency in Europe. Ogilvy is home to the largest influencer marketing practice globally, and hosts the world's biggest festival of behavioural science and creativity, Nudgestock - now in its 12th year.

The Role:

Ogilvy's award-winning influence division is one of the first agencies to develop a specialist 'Business Influence' team, integrating the value of influence into the core of Business Marketing operation for clients with a more 'corporate' slant or more B2B focus. We've had the pleasure of working on world leading brands such as Vodafone, Samsung Business, HSBC, Intel Gaming, EY and many more.

Whilst our work does cover both B2B and B2C elements, your experience in B2B marketing and your understanding of B2B audiences, brand value & route to market will play a key role in spotting the areas influence can add value. Corporate and B2B brands have their own set of challenges and objectives, and we're here to prove influencer marketing sits at the heart of their solutions.

Ogilvy's influencer proposition covers the full spectrum of integrated influencer work, from celebrities all the way to micro influencers, from Social media content to above-the-line production. You will be directly responsible for the ideation, project management and execution of influencer marketing campaigns across this spectrum. You'll find in this role, you'll be working across many different styles of activation, from large production shoots, to developing multi-market tool kits, to creating research reports, to developing employee influencers, to partnering with thought-leaders for fantastic event and thought-leadership opportunities.

The Standard of delivery Ogilvy set will require your client management to be first class, you will be results orientated and help strategically develop 'best in class' ongoing influencer programmes with innovative creativity at the core of everything.

Key Responsibilities:

• Acting as a leader within the team, overseeing incoming project requests and live campaign work.
• Work closely with the Business Director to effectively manage resource and capacity within the team, ensuring projects have the appropriate team attached and are running efficiently.
• A true commercial mind-set, with a keen eye on scoping out projects to understand the costs attached to running our products and types of campaigns.
• Actively contributing & developing Influencer strategy for our B2B and corporate clients: recommend objectives, targets, action plan, selection, content calendar and budget.
• Be able to present creative and sell content solutions to internal stakeholders and new and existing clients.
• Maintain and build and successful client relationships, selling in ideas and content streams in quick turnaround and high-pressure situations.
• Aligning and collaborating with media, PR, social, brand activation, digital and all other stakeholders - internal and external to deliver best in class campaigns for our clients.
• Stay up-to-date with cultural/social trends and customers' views and attitudes.
• Assists in the development of and participation in promoting our Business Influencer offering across the business - it's something we're proud of and we want everyone to know about it!
• Supports on additional projects as required - such as new business pitches, market reviews and competitive trends.

Requirements:

• Passion for influencer marketing with a minimum of four years' experience in the field (Either B2B or B2C both applicable)
• Understanding the opportunity in the developing influencer marketing for corporate and B2B brands, recognising the difference between B2B & B2C and the unique challenges a more corporate positioned brand face.
• Demonstrate experience in building productive relationships with both clients & influencers.
• An innovative, creative approach to the opportunity in influence.
• A real believe in the power of influencer marketing in the B2B and corporate space. A keenness to want the world to know about it!
• The ability to remain optimistic under pressure.
• Keeping abreast of and utilising new industry tech & developments, and follower of relevant news & trends.
• Proven experience of integrating digital and social media in campaign activity. A keen understanding of the LinkedIn platform would be a nice-to-have.
• Self-motivated, action-oriented and ambitious with a positive "can-do" attitude
• Team player, ability to work together, delegate and elevate others.

How we help you Thrive:

• 25 days annual leave + 1 Volunteer Day
• Bupa Healthcare
• Enhanced Maternity, Adoption and Shared Parental Leave
• We have a Flexible Working Model with core working hours: 10am - 4pm
• A 1.5:1 Matching Pension Structure
• Wellbeing and Health: Up to £25.00 per month towards physical or online exercise class membership, Unmind membership, LifeWorks tool and annual eye tests and development budgets and Wellbeing incentives and activities throughout the year
• Season Ticket Loan and Cycle to Work Scheme
• Life Assurance

Our ambition is to attract the very best diverse talent to Ogilvy, and to be the employer of choice in the UK. We want everyone to feel welcome when they join us, and once they're here, for them to want to stay with us, grow their career, and to feel they belong with us.

We are an equal opportunity employer and we're committed to creating an inclusive, welcoming environment for anyone who wants to work at Ogilvy . We believe that for creativity to flourish, everything about how we work must have diversity at its core. Your race, colour, ancestry, religion, gender, gender identity, national origin, sexual orientation, age, marital status, disability, or veteran status have no bearing on our hiring decisions. If you have a disability or special need that requires accommodation, please let us know and we will do everything we can to accommodate.

At Ogilvy, our people are at the heart of what we do: a creative agency that sparks game-changing ideas across culture and business through collaboration, integrity, and a celebration of self-expression.

We believe in building powerful teams with purpose. This means hiring and nurturing talent across all races, ethnicities, religions, abilities, sexual orientation, and gender identities - and we relentlessly curate transformative initiatives that make our commitment to fairness, and equity a reality.

Our ultimate mission is to leave a positive impact on the world, creating a better future for all, while supporting and uplifting the global communities we serve. This is central to our mantra of Borderless Creativity.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

If you require reasonable accommodation to complete a job application, pre-employment testing, or a job interview or to otherwise participate in the hiring process, please do not hesitate to let your recruiter know.