Business Director Channel Strategy & Management

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Description

Position at Mindshare Worldwide

Business Director Channel Strategy & Management
Job title: BD, Channel Strategy & Management
Group: Mindshare Worldwide
Client: Unilever, Blackrock, Qualcom
Reports to: Partner Digital Solutions

Mindshare is a media services company that accelerates Good Growth for its clients. Our company values of energy, empathy and impact bind together our diverse global family of 10,000 people from every culture and with every specialist skill you can imagine. People at Mindshare create ideas and solutions that help not only our clients, but also the industry and the world.

You can check out some of our people stories and client work and awards on LinkedIn or Instagram or hear about the company in the words of our own people here.
What We Can Offer You

At Mindshare Worldwide, we offer a competitive salary package, with 25 days holiday increasing with service to a maximum of 30 days, with the option to buy an extra 5 days per year. We also have an enhanced pension scheme, Bupa healthcare, a monthly wellbeing fund and early finishes on a Friday during summer. These are just some of the great benefits we offer.

Based ten minutes from London Bridge tube station, our office has a rooftop with 360 views of London - a great space to hang out with colleagues and friends!

We also offer an extensive training programme to help guide your career development, there's a wide range of options to suit everyone at all levels of your career.
Our Values & Behaviours

Our new values, of Energy, Empathy and Impact not only align with our Good Growth ambition but represent our commitment and dedication to our people, helping them grow their careers, fostering creativity, embracing humanity, and changing the world. At Mindshare we are open to difference. We believe in being open and supportive of our people and all their differences to help them succeed. Be different at Mindshare and use your difference to shape the world through media.
Our Commitment

We want you to have the best opportunity to show us your skills and talents, please let us know if there is anything we can do to make the application/interview process work for you. Should you require any adjustments or if you require this document in another format, such as large print or audio, please contact [email protected].
Channel & Solutions

Channel & Solutions exists to evolve how we engage with clients across all things digital - where it be strategy, activation, or consultancy. For us it's about how we leverage and integrate our capabilities, tools and people to drive growth for clients. We understand that setting up and optimising media isn't enough, we need to understand the eco-system that influences true business performance, and the role media plays in influencing that and be able to adapt it to drive stronger business outcomes. As part of Channel & Solutions, there is a collective of Channel management (media activation), Channels Strategy (solutions building) and Channel Development (capability enrichment).
The Role

The Business Director (BD) role is a senior role that required to deliver best in class global digital marketing and media solutions for key global clients. You must be digitally ahead, diplomatic, pro-active, and solution oriented.

The successful BD role will manage a portfolio of clients across different industries preparing strategy, plans and digital activations across Paid Search, Paid Social, Programmatic, etc. The successful candidate will need to be agile and flexible to work across different workstreams and projects touching very different topics across discipline including reporting, budgeting, audiences, measurement, and attribution.

The successful BD will be someone that is solution orientated, proactive, able to work collaboratively with teams, clients, agency partners and MS teams. Experienced in working across multiple markets, across different cultures and able to operate at both a macro and micro level when looking at best-in-class digital activation. They will take pride in their work and always strive to elevate the quality of what they do and be above to drive channel experts to deliver sophisticated solutions that drive client value. You will have a proven track record in managing, leading, and inspiring a team of cross channel and planning specialists. You will be expected to demonstrate your Digital expertise to help drive world-class delivery of Search, Social and Programmatic solutions forward whilst also being comfortable with managing all elements of a soft P&L. The ideal candidate will also have the ability to comfortably discuss the impact of digital activity and possess the skill to cross-sell and up-sell other digital channels to help grow our clients' business.
Reporting Structure:

The role will also hold a seat on the Channel & Solutions Leadership Team and will report directly to Partner Digital Solutions, you will work very closely with other BDs, Operations, Partners Digital Solutions, Managing Partner as well as the department head.
The Ideal Candidate

As a leader, you will have a proven track record in managing, leading and inspiring and integrating specialist teams from across the business and within the client. Each proposal may be different and require different stakeholder engagement, therefore a wide understanding for the digital eco-system is paramount.

You will be expected to be able to demonstrate Digital expertise that covers Search, Social and Programmatic practice whilst also engaging further to incorporate organic influence, content and creative impact and the role of deep insight and analytics to inform decisioning.

Internally you will be responsible for all elements of a soft P&L, identifying and growing opportunities for the client and the agency. The ideal candidate will also have the ability to comfortably discuss the impact of digital activity and possess the skill to cross-sell and up-sell other digital channels to help grow our clients' business.

Role Responsibilities

• Cross Channel digital execution lead for a portfolio of clients: day to day senior contact point for cross channel strategy and execution [Search, Social, Programmatic, etc.] and delivery of the digital trading model, results, and end of campaign analysis.
• Responsible for best practice led cross channel planning & digital direction.
• Delivery of strategic search frameworks on a project basis making sure all stakeholders are listen to and involved in the development of the framework and output presented to the right audiences at client and/or agency local level
• Ensure the team is creating and updating account roadmaps for every client, covering testing, innovation, growth and other elements associated with the department vision.
• Make continuous strategic and activation recommendations based on media owner's opportunities and innovations and work with the various specialists and/or local teams to ensure effective implementation.
• Surface and share great work from the team and ensuring that case studies are regularly created.
• Ensure all team members have SMART objectives and development plans, tailored to their needs and these plans are being executed, reviewed & tracked.
• Constantly review all our processes, test & learn, optimization, budget management and other processes to identify opportunities for improvement in effectiveness or efficiency.
• Overall responsibility for the soft P&L for the portfolio of clients assigned. This will also include creating an annual Business Plan and updating the New Business sales Pipeline.
• Scoping and resourcing teams based on client necessity by connecting internally to find required talent and/or open external recruiting campaigns.
• Competent and confident with managing media finance, agency revenue reporting, and solving any outstanding finance queries.
• Integrated partnership within the GroupM Nexus community for driving channel excellence & growth.
• Responsible for contribution for multichannel New Business, including but not restricted to supporting pitches, building creds, launching new products and services, upselling/cross-selling, prospecting etc.
• Support Senior leadership and line manager with regular updates on up-and-coming innovation, changes to industry landscape.
• Provide direct support to your Line Manager and Head of, Business Director(s), Account Director(s) and wider team.
• Key contributor to Defining, Designing and Delivery of all processes, way of working etc. Including improving and scaling what's already in existence, creating new ways of working and eradication of old ineffective and inefficient ways of working and where possible the inclusion/development of automation to help us operate more effectively.
• Commercially driven and forward thinking in the expansion of business opportunities, entrepreneurial in mind-set and always looking to develop incremental or new services both centrally and locally.

Key Skills and Experience

• Digital all-rounder with proven experience and strong understanding of multiple digital media channels (online display, social, paid search, SEO, programmatic, etc.) as well as a passionate following of new/emerging channels & technologies.
• Excellent verbal and written communications skills, being able to confidently and clearly present work to clients, media owners and internal stakeholders. Experience & gravitas to 'fly solo' & present to mid to senior weight clients.
• Hands on knowledge tools such as Google Analytics and data visualisation tools (e.g.: PowerBi, Looker Studio), from a usability perspective (building/creation nice to have, not required)
• General understanding of ad servers and DSP technology
• High level numeracy and analysis skills, to be able to interrogate data and coming out with actionable insights to inform business decisions.
• Ability to thrive and work independently in an incredibly fast-paced, dynamic environment, as well as collaboratively driving energy, passion and direction of a 10+ member team.
• Excellent troubleshooting skills: ability to quickly and creatively solve issues (both technically and operationally)
• Ability to communicate process driven approaches clearly and effectively to non-technical individuals.
• Track record delivering high quality results in a fast-paced, deadline-driven environment.
• Experience and knowledge of the difference stages of the project management life cycle.
• Substantial demonstratable success in managing and leading digital teams.
• Proven success in stakeholder management and ability to build relationships with clients and partners.
• Experience in supporting new business pitches and leading organic growth of clients.
• Proven commercial success of driving business growth and creating new revenue streams.
• Proven track record in performance media and e-commerce and good understanding of the wider media mix.
• Strong understanding of cross-channel planning and buying
• Leadership, collaboration, facilitation, and negotiation skills

Personal performance measures:

The Business Director will predominantly be measured on the quality of work, innovation, and their ability to adapt and adopt to the growing capabilities required for their client. Specific measures include:

• Feedback from client teams and local market - measured via constructive feedback and Customer Scores
  Ensure the teams deliver excellent, flawless and growth driving execution across digital / data assignments.
• Motivated teams - measured via 360 and informal feedback.
• Strong relationships with other departments
• Regular involvement in New Business, internal projects, and new revenue streams such as added-value services and growth solutions.
• Year on Year revenue growth & Increase client profitability through commercially focused plans, automation, and innovations
• Increase in revenue contribution from out-of-scope services and cross-selling.
• Quality of work delivered by you and your team and Performance against client objectives.
• Active contribution to the wider Mindshare Channels & Solutions initiatives in London and in the EMEA region, as well and contribution and involvement within GroupM Nexus workstreams

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