Business Director
BRAND: Zenith
Job Function: Client Management
Location: London, United Kingdom
Experience Level: Management
Workplace Type: Hybrid
Company description
Publicis Groupe, known for its world-renowned creativity, best in class technology, digital and consulting expertise, is the world's largest communications group in the world. With more than 108,000 people in over 100 countries, the Groupe has four Solution hubs: Creative with Publicis Communications, Media with Publicis Media, Digital business transformation with Publicis Sapient, and Health & Wellbeing with Publicis Health.
Since 2014 and the acquisition of Sapient, Publicis Groupe has undergone a profound transformation by scaling a new model connecting data, creativity and technology. We continued on that journey with the 2019 acquisition of Epsilon and most recently the announcement of our market-leading investment in AI. We are driving towards a future where being smart, at scale, with the best Identity product in the market, will help deliver better outcomes for our clients.
Publicis Media is one of the four solutions hubs of Publicis Groupe present in more than 100 countries with over 23,000 employees worldwide. Alongside our global agency brands (Zenith, Starcom, Spark), the "Power of One" model gathers all the capabilities of the Groupe under one roof, putting clients at the core of the organisation.
ABOUT THE CLIENT....
Publicis Imagine is our "Power of One" solution for an iconic entertainment client, a custom-built team created with one purpose in mind - to be the most valuable partner in creating the next era of entertainment.
Our London-based EMEA & UK team comprises c. 100 people, who are dedicated to the client's business, and supported by local teams in 27 markets across the EMEA region, who are a true extension of our team.
This is an opportunity to work on one of the world's most iconic and loved brands, and one of our biggest and most exciting clients, and be a part of their success across the EMEA region.
Overview
About the role....
We are actively seeking a Business Director to lead the Disney Experiences pillar. In this role, you will oversee a team of planning experts, leading them towards the objective of executing the most distinctive, efficient, and impactful paid media campaigns for one of the globe's most iconic experience brands.
Disney Experiences is the business segment that turns Disney's stories into tangible, world-class realities. As the global leader in immersive travel and consumer products, this segment manages a massive ecosystem that includes Disney Parks & Resorts, Cruise Lines and Consumer Products.
As Business Director, you will sit at the heart of one of the world's most sophisticated marketing engines. You will lead the strategic media vision for the Disney Experiences portfolio, translating high-level business goals- such as increasing park attendance, driving cruise bookings, or launching global merchandise campaigns-into integrated, data-driven media strategies.
This role is predominantly UK focussed, with a small remit in the area of multi market coordination, activation and reporting.
Responsibilities
About the work....
Build Strong Client Relationships & An Enhanced Service
Serve as a trusted advisor to key senior clients.
Discuss account challenges impartially with senior clients and translate into action
Pinpoint the crux of each client request and provide succinct and targeted value
Provide exemplary client service while setting the standard for others
Challenge the client to adopt new perspectives, assisting them in gaining a competitive edge
Apply structure and rigor to all client meetings and engagements
Inject an energetic & positive 'Can Do' attitude into all client engagements
Diplomatically diffuse escalated situations and provide targeted support
Assist in transforming client's business/marketing objectives into effective media strategies
Develop a superior planning product for Disney that satisfies their business needs
Conduct final quality checks on all planning and strategy responses
Fortify key vendor relationships for Disney's benefit
Ensure An Efficient & Effective Account
Oversee & proactively manage the Experiences Scopes of Work, adjusting according to client's requirements
Ensure financial accuracy in forecasting, value management, and billings
Maintain optimal staffing levels below Business Director, and recruit top talent as needed
Identify and rectify inefficient processes, thinking or procedures quickly
Cross-sell or up-sell agency services
Break down a complex workflow into a clear timeline/workload map void of pressure points
Infuse positivity and vitality into an account
Unearth and capitalise on growth opportunities
Forge close connections between each of Disney's Line of Business teams to unlock benefit
Drive strong cohesion between Publicis Imagine Investment & Planning teams
Summarise account status in a succinct manner up to Publicis Imagine leadership
Convey direction succinctly.
Illustrate Strong Knowledge & Passion
Articulate the current UK Media Landscape, challenges or opportunities facing the travel/theme park industry, and Disney Experiences current position in market vs key competitors
Assist any planning or strategy level below Business Director with any task
Display genuine passion for the media and travel/theme park industries
Consult on Digital and Non-Digital matters
Demonstrate a strong understanding of the wider capabilities of Publicis
Exemplify best-in-class representation for both Publicis Imagine and Publicis Groupe
Manage a Team
Manage a team of 5 Planners
Foster a culture of proactivity, results, and innovation within the team and wider Publicis Imagine
Offer robust support to team members with their career-related inquiries
Identify and cultivate high-performing talents
Create and supervise development plans for direct reports.
Ensure immaculate client service is delivered at all levels across the team
Push the team to think outside of the box and challenge the status quo
Maintain an organized and composed demeanour through busy periods
Qualifications
What you need to succeed....
- Excellent client servicing experience in a large media Agency environment
- People management experience
- Commercial awareness
- Operational excellence
- Passion to deliver above expectation
#LI-MP1
Additional information
Zenith International has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Planswe also offer;
- WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
- REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
- HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
- FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
- FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
- GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.
Full details of our benefits will be shared when you join us!
Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.
We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.
Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG's (Employee Action Groups).