Business Director

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Description

Position at T&Pm

Job Title: &Accelerate - Business Director (Media)

Location: Fitzrovia, London

Reporting to: Head of &Accelerate

Who Are We?

T&Pm is one of the world's leading full service creative and media agencies, connecting talent and tech to drive growth for brands. Formed by the integration of The&Partnership and mSix&Partners, it brings together content and distribution into a single, holistic end-to-end marketing solution. Backed by WPP and GroupM and combined with the agility of an entrepreneurial Partner-led mindset, the multi-discipline agency spans four continents with 45 offices and over $1.2 billion dollars in billings globally. As an early adopter with the first ever AI-generated TV ad for Lexus in 2018, T&Pm is focused on harnessing AI across all its outputs with its 1,900 people already trained on WPP's proprietary AI platform Creative Studio, to deliver enhanced outcomes for clients.

We believe in The Power of &, connecting talent & tech to fuel brand growth. Our teams blend creative, media, experience and technology specialists from across our marketing practices. The performance mindset of these teams optimises to business outcomes in every channel, fueled by the latest innovations in AI. Working alongside our clients' marketing departments, we deliver '&mplified Creativity' to solve their business and brand challenges seamlessly, creatively and efficiently.

Ultimately of course, we are our people. They're the most important part of our business, so we want to make a lasting impression on them in the same way they do on us, by striving to become the most important place in their careers.

That's why we do our best to build strong communities around them; provide the best possible opportunities for them to develop & grow; and empower them to make a difference to their clients and the world at large. Our strengths often lie in our differences, so we challenge and champion each other and our clients, to be the very best we can be.

The Role

This is an exciting role in the agency's newest, progressive thinking and innovative department, &Accelerate.

Having built up a client list of 15x exiting fast-growth brands, &Accelerate has strong ambitions for further growth across their existing client base and with new business, and as such this role will provide a fantastic opportunity to inform innovative and develop and across a range of different sectors and challenges.

This role will cover Purplebricks (the UK's biggest estate agent), Hawkstone (one for the fastest growing beer and cider brands), INEOS, itsu, Rituals and a range of additional new and exciting emerging brands backed by investor funding. Each of these brands has ambitious growth plans and an exciting challenger mentality.

The Business Director is the media lead within the &Accelerate team (which also offers Commerce and Creative). They work alongside the Head of &Accelerate to bring to life the media strategy in line with the various business & marketing objectives. They manage the output of 3x account teams and will be responsible for leading the output of these teams.

Key Responsibilities

Client

• Manages all communications and builds relationships with the &Accelerate clients, as well as with the client partner agencies.
• Lead on end-to-end planning for annual brief responses and campaigns throughout the year.
• Drive innovation across campaign responses and give clear direction to the agency team to ensure our approach is fuelled by insights/data and tells a clear story - pulling in cross-team and senior support as and when required.
• Ensure that specialists are working effectively across projects, monitoring our delivery of the client scope and tracking it on an ongoing basis.
• Build a deep understanding and be well versed with the brands vertical, competition and their business, to understand the challenges and opportunities they face.
• Lead key weekly and quarterly meetings.

Agency

• Working with the Head of &Accelerate to explore opportunities to drive revenue growth for the brands we work with.
• Overseeing account financials to ensure accuracy and timely management and maximise profitability and efficiency (e.g. reconciliations, payments, billings, financial tracking).
• Maintain good relations with external agencies, internal teams & media owners to understand what services and products exist that could help deliver our client's business KPIs!
• Demonstrate understanding of wider WPP partner agencies and explore opportunities to collaborate for the benefit of the brands we work with
• Live our values: Honest, Energetic and Pioneering.

People

• Create the conditions for brilliant work and champion that work externally to ensure outstanding client service
• Overseeing the team to manage reporting requirements, quality controlling output and ensuring actionable insight is delivered.
• Responsible for the management, coaching and development of your team
• Be a champion for building a diverse, equitable and inclusive agency

The key client responsibilities of this role will be:

• Overseeing all outputs from yourself & the Communications Planning & Account Director + 2x Account Managers and 3x Account Exec's - ensuring that every document is ruthlessly quality controlled for excellence & is delivered on time (e.g. media recommendations, finance queries, competitor reports etc.)
• Use T&Pm Planning Process and &Accelerate growth playbooks to lead cross-channel media recommendations end-to-end - ensuring that it is fuelled by insights/data and tells a clear story
• Ensure the smooth running of campaign activity across all channels from start to finish, liaising with a wide range of internal and external stakeholders (including specialist teams, external agencies and clients)
• Taking full ownership of key campaigns, becoming a 'go-to' person for client's day to day
• To help develop & support the Communications Planning & Account Executive
• Delivering insightful and action oriented competitive analysis
• Tracking financial approval emails and POs
• Presenting regularly at client meetings on a variety of different topics, with gravitas
• Maintaining good relations with external agencies, internal teams & media owners
• To raise the profile of the accounts in the agency by producing, submitting (and talking about publicly) our award-winning work
• Ensuring that all financial aspects are accurate and delivered on-time (e.g. reconciliations, payments, billings, financial tracking)

Skills and Experience

• Accountable - Someone who acts as the gatekeeper to the client, taking ultimate responsibility for all outputs from T&Pm- ensuring that they are accurate, delivered on time, and reflective of our Pioneering, Honest & Energetic values. Being collaborative is key as they will need to be able to rally teams around tasks and manage overall team outputs.
• Meticulous - Demonstrates exceptional attention to detail. Someone who will spot the error in a spreadsheet and correct it. Someone who shows utmost pride in their work across every output - whether that's a report, a presentation or email.
• Proactive - A self-starter who takes the initiative and develops solutions independently with minimal support. Someone who thinks ahead about what deliverables are being expected and can rally teams to ensure they are met on time. Someone who volunteers or creates opportunities to expand their experience & positively impacts those working at T&Pm.
• Thoughtful - Someone who demonstrates knowledge of media channels and the wider industry to the client and the wider team. Someone who consistently adds the 'so what' when reporting / commenting on facts & stats. Someone who demonstrates that they are starting to think about the long-term direction of the account and that they understand agency commercials.
• Organised - Someone who can flip between different workstreams and accounts fluidly, all the while ensuring that work maintains a high standard. Someone who can manage their own workload and manage up and down accordingly. Someone who manages their own admin appropriately (e.g. timesheets, CPD log etc.)
• Confident - Someone who can speak with authority with clients, gaining their respect and trust, so that they increasingly become the go-to client contact.

How will success in this role be measured?

• You are an inspiring and trusted key point of contact with the clients and across T&Pm
• Driving the retention and growth of the brands we work with.
• Constantly striving to achieve "excellent" client satisfaction scores.
• Ensuring exemplary work that contributes towards setting high standards as a benchmark for the team, producing positive feedback from our clients.
• Bringing new ways of planning and operating smarter - so we spend less time processing and more time thinking.

• Winning accolades across the agency winning praise from peers and senior stakeholders.
• Winning industry awards for your thinking and results.
• You help in building an inclusive and diverse team which leads by example and drives all core pillars of T&Pm.
• You as an individual feel supported, have career satisfaction, and feel you are doing the best work of your career

T&Pm embraces and celebrates diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide creative agency that represents global clients. The more inclusive we are, the more brilliant work we can create together.

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